Purpose and values

Person jumping outdoors in Peak Performance clothing

Our purpose and values unite us across brands and geographies, unlocking our collective power to grow and succeed together. 

Elevating the world through sport is our purpose. From courts to slopes, from cities to mountains, and everywhere in between, we inspire people to explore and experience the joy of sports, ​and lead better, healthier lives. 

As a global community of more than 11,000 employees, we rely on four core values: Always authentic, Better together, Committed to impact, and Driven to excellence. 

Amer Sports values

Women hiking in the mountains in Arc'teryx gear

Always authentic 

We stay true ​to who we are ​and build trusting relationships ​with integrity.

A group of people in Wilson sportswear

Better together 

We take our ​diverse expertise ​to new heights ​and team up ​to grow stronger. 

Two people hiking in Salomon clothing

Committed to impact 

We play the long game, ​guided by respect ​for people and ​our planet. 

A person jumping with Armada skiis

Driven to excellence 

We play fair, ​aim for excellence, ​and celebrate ​our wins.