The Amer Sports strategy emphasizes excellence in consumer-centric product creation. Through continuous research and development, Amer Sports seeks to develop new and better sporting goods that appeal to both consumers and trade customers.
In-depth knowledge of the sports and outdoor activities, together with an understanding of consumers, are the key in bringing new and innovative products to market.
Amer Sports’ experienced research and development personnel has a comprehensive understanding of the activity for which they develop products.
- Amer Sports is a global company but develops products that meet the needs on a local level
- Amer Sports develops products that are used by the best athletes in the world but also by recreational and youth athletes
Continuous development of products, efficiency and cooperation
As is typical in the sporting goods industry, a substantial portion of Amer Sports net sales are generated by products that are in their first year of existence. Through continuous research and development, Amer Sports seeks to develop new and better sporting goods, services and experiences that appeal to both consumers and trade customers.
Amer Sports has six R&D and design sites serving the business areas globally. In 2015, R&D expenses remained stable at EUR 77.7 million, accounting for 8.3% of all operating expenses. Outdoor accounted for 71% of the R&D expenditure, Ball Sports for 17% and Fitness for 12%.
In 2015, Amer Sports focused in its R&D on building future platforms for connected devices and scalable digital services. New innovative products and services based on these platforms are expected already for 2016.
At the end of 2015, 784 persons were employed in the company’s R&D and digital platforms development, representing approximately 10% of the total number of people employed by Amer Sports.