Amer Sports’ strategy emphasizes excellence in consumer-centric product creation. Through continuous research and development, Amer Sports seeks to develop new and better sporting goods, services and experiences that appeal to both consumers and trade customers.

The Group has six R&D and design sites serving the business areas globally. In 2016, R&D expenses were EUR 97.5 million, accounting for 9.5% of all operating expenses. Outdoor accounted for 72% of the R&D expenditure, Ball Sports for 15% and Fitness for 13%.

In 2016, the Group further focused its R&D on building future platforms for connected devices and scalable digital services. Suunto launched a new family of sports watches with a new software platform and a new cloud based intelligent training solution. Precor’s Preva service completed its platform migration to Android and invested in a significant range of capabilities to enable partners to deliver content on the Preva network. It is now a leading networked fitness environment for personalized content. Amer Sports also developed and launched MoveSense, a development environment for building sports sensing solutions.

On December 31, 2016, 802 persons were employed in the company’s R&D and digital platforms development, representing approximately 9% of the total number of people employed by Amer Sports.