Amer Sports' business areas and brands

Amer Sports is one of the leading sporting goods companies in the world with a strong brand portfolio that includes Salomon, Wilson, Precor, Atomic, Suunto, Mavic, and Arc’teryx, as well as other complementary brands.

Winter Sports Equipment

Salomon and Atomic are among the world’s most recognized winter sports brands. The brands complement each other in terms of their product offerings and main markets. The selection of winter sports equipment under the Salomon and Atomic brands includes: alpine skis, boots, bindings, poles, and helmets; cross-country skis, boots, bindings, and poles; and snowboards, snowboard boots, and snowboard bindings.

Ball Sports

Wilson is the world’s leading manufacturer of ball sports equipment in terms of market share. The Ball Sports segment has a diversified product portfolio, and its main sports are tennis, baseball, American football, golf, basketball, softball, badminton, and squash.

Apparel and Footwear

The Salomon and Arc’teryx brands form the core of Amer Sports’ Apparel and Footwear business areas. The global apparel and footwear market has in recent years benefited from the growing trend towards outdoor activities. Amer Sports has focused on capitalizing on this trend by investing in technical apparel and footwear designed for outdoor activities.

Fitness

Precor operates in the fitness equipment market, manufacturing and selling technically-advanced, premium-quality fitness equipment for the commercial and home markets. Its main products are aerobic exercise equipment and strength-training systems.

Cycling

The Cycling business area of Amer Sports is operated through Mavic, a manufacturer of rims, wheels, pedals, apparel, and footwear for road cycling, mountain biking, triathlon, and track racing. Mavic is positioned in the high-end rim and wheel market.

Sports Instruments

Suunto designs and manufactures precision instruments for a variety of sports, including diving, training, climbing, hiking, running, sailing, cycling, and golfing as well as diving instruments, compasses, and precision instruments.