Our history

Amer Sports, established in 1950, is today one of the leading sporting goods companies in the world with its global brands Salomon, Wilson, Atomic, Arc'teryx, Mavic, Precor and Suunto.

All Amer Sports companies develop and manufacture technically advanced products that improve the performance of active sports and outdoor participants.

Since 1977 Amer has been listed on the NASDAQ OMX Helsinki Ltd.

2011

Amer Sports acquires Nikita

In line with Amer Sports strategic priority to grow faster in softgoods, Amer Sports acquired Nikita ehf, a snowboarding inspired Action Sports apparel brand which focuses on female consumers.

2010

Amer Sports turns 60. Amer was founded in Finland in 1950.

2005

 

Amer acquires Salomon

Amer Sports made a strategic move by acquiring Salomon and the family of brands Mavic, Bonfire, Arc'teryx, and Cliché. The combined business created a leading global sports equipment company with combined sales of EUR 1.7 billion and 7,300 employees. Salomon is known for highly innovative and performance oriented products. The acquisition also expanded Amer Sports businesses in outdoor and opened completely new market areas of bicycle components and technical clothing.

Amer Sports' delisting from London Stock Exhange approved
The London listing authority approved the delisting of Amer Sports shares from the official list of London Stock Exchange. Delisting took place on Friday 24 June 2005. The Company's ordinary shares continued to be traded on the main list of the OMX Nordic Exchange Helsinki.

2004

Amer changes its name to Amer Sports

2004 Amer changed its official name into Amer Sports Corporation to highlight the company's focus on sports equipment.

Amer withdrawed from tobacco business
Amer withdrawed from its tobacco business on 26 March 2004 as Philip Morris agreed to buy back the exclusive right Amer Tobacco Ltd held to produce and sell Philip Morris cigarettes in Finland.

Precor acquires FPI
Precor strengthened its position as a full-line supplier of fitness equipment by acquiring Fitness Products International (FPI), a strength product producer and ClubCom, a provider of private television networks to clubs and fitness facilities. In addition, Precor also acquired ClubCom's video hardware and system division Cardio Theater.

2003

Wilson acquires Atec

Wilson Team Sports of Amer Group expanded its operations by acquiring Athletic Training Equipment Company Inc. (ATEC) is a leading manufacturer of pitching machines for baseball and softball.

Atomic acquires Volant
Atomic, the Winter Sports Division of Amer Group, expanded its offerings by acquiring the Volant ski brand. Volant is a North American based ski brand which is mainly sold at the top-end of the market.

2002

Amer acquires Precor

Amer Group Plc acquired Precor Inc, an US based supplier of fitness equipment, for a total consideration of approximately EUR 180 million. Precor offers premium fitness equipment for both the home and commercial fitness markets. Precor is one of the best-known fitness equipment brands in the USA and is the market leader in elliptical fitness equipment. Its product portfolio includes cross trainers, treadmills and cycles, amongst others.

2001

Amer Group launches a new marketing name Amer Sports

Amer Group launched its new marketing name, Amer Sports, combined with a new logo, to be used in corporate marketing and advertising.

2000

Wilson acquiring DeMarini

In January the Group acquired the operations of the US based DeMarini Inc, manufacturer of baseball and softball bats. The company's operations became part of Wilson's Team Sports Division.

1999

Amer acquires Suunto
In late 1999 the Group expanded its operations by acquiring Suunto, a manufacturer of in particular outdoor and diving instruments.

1994

Amer acquires Atomic
At the end of 1994, Amer acquired the operations of Atomic, the Austrian manufacturer of winter sports equipment. Atomic manufactures and markets alpine and cross-country ski equipment under the Atomic and Dynamic brands.

1989

Amer acquires Wilson
To safeguard its future business and growth potential, Amer acquired Wilson Sporting Goods Co. based in Chicago, Illinois. The acquisition was completed at the end of March 1989 for a total consideration of USD 200 million. Wilson is the world's leading manufacturer of ball sports equipment: tennis, baseball, American football, golf, basketball, softball, badminton and squash.

1986

Amer establishes Sports Division
The Sports Division was first constituted in 1986, when Amer acquired 80% of the MacGregor Golf Company from the world famous golfer Jack Nicklaus. After several loss-making years, the company was divested in February 1997.

1985

Amer acquires Marimekko
In spring 1985, Amer acquired a majority holding in Marimekko, a Finnish design and textile company in the fields of interior decoration and ready-to-wear clothing. The company was divested in 1991.

1984

Amer obtains a listing on the London Stock Exchange
In 1984, Amer was as the second Finnish company to be listed on the London Stock Exchange, and trading of the company's "A" shares commenced on 29 May. In addition to the Helsinki and London Stock Exchanges, the Company's shares have been available through an ADR facility in the US since 1987; trading through the London Stock Exchange SEAQ International system started in 1989.

Amer acquired a majority holding in Korpivaara
In September 1984, Amer acquired a majority holding in Korpivaara, the oldest and largest importer of cars in Finland. Korpivaara had exclusive import and distribution rights for Toyota, Citroen and Suzuki cars and vans, Toyota forklift trucks and Bridgestone and Firestone tyres in Finland. Toyota was ranked as the leader in the Finnish vehicle sales statistics for more than ten years. Korpivaara also had its own vehicle lease and hire purchase finance business. The Toyota operations were divested in 1995, and the Citroen and Suzuki operations in 1996.

1980

Amer acquires Rias A/S
Following the acquisition of the majority share of its voting rights, the publicly quoted Danish company Rias A/S became part of Amer Group in1987. Rias was the leading distributor of plastic semi-manufactured products in the Nordic countries. Amer already had a Plastic Division, which included manufacture and marketing of "Terhi" plastic boats. Plastics was part of Amer following the Korpivaara acquisition in 1984 until its divestment at the beginning of 1990.

1977

Amer obtains a listing on the NASDAQ OMX Helsinki Ltd
In 1977, Amer obtained a listing for its "A" shares on the NASDAQ OMX Helsinki Ltd. Prior to the listing, the shareholder base was broadened from the four founder organisations (owners of the "K" shares) through a share issue of A shares targeted at the members of the founder shareholders and Amer's employees.

1973

The company changed its name to Amer Group Ltd (Amer-yhtymä Oy).

Amer acquires Weilin+Göös
The acquisition of Weilin+Göös in 1970, a long established Finnish printing and publishing business, saw the beginning of the Group's Publishing and Printing Division, which was part of the Group for over 25 years. Weilin+Göös was known as one of the largest publishers of encyclopaedias and textbooks in Finland and the leading publisher of diaries and calendars.

Amer acquires Koho-Tuote
For the first time Amer entered into a sporting goods business in 1974 through the acquisition of Koho-Tuote Oy, manufacturers of "Koho" ice hockey sticks and protective equipment. To supplement and expand its European sporting goods activities, in 1978 Amer acquired Koho Sporting Goods Corporation, based in Long Island, New York, which acted as a distributor of Koho products in North East USA. Les Industries du HockeyCanadien Inc., based in Drummondville, Quebec, Canada, the manufacturer of the "Canadien" range of ice hockey sticks, was acquired in 1979 as well as Sherbrooke Sports Division, St. Jean, Quebec, manufacturers of ice hockey protective equipment. All ice hockey related businesses were subsequently divested in 1986.

1970

Amer acquires Hyppölä (later known as Amerpap)
Hyppölä (later known as Amerpap), a Finnish paper merchanting and paper converting company was acquired in 1979 and the Group's Paper Division was duly established. In 1987, a Chicago based paper merchants, Hobart Mc/Intosh Paper Company, was acquired and included into the Paper Division. Subsequently, the Division also encompassed a company both in the Netherlands and Belgium. The Paper Division's units were gradually sold during the 1990's; the final divestments occurred in 1994.

Amer acquires Time/system
To reinforce its publishing activities, Amer acquired several publishing and printing businesses including, among others, Time/system International A/S, a global producer and marketer of personal planning systems, which was acquired in 1987. Time/system, with sales subsidiaries in the Nordic countries, United Kingdom, Italy and Germany, was part of Amer Group until 1997, Weilin+Göös having been divested in 1995 and Time/system in 1997.

1960

Amer acquires three ships
During the 1960's Amer moved into ship-owning which was an efficient form of investment for the growing profits of the company's tobacco business. Amer acquired three ships, the m/s Finnboston, the m/s Finnpartner and the m/s Finn-Amer, which were profitably managed by a shipping company. During the 1970's as excess capacity developed in the industry, Amer decided to dispose of its shipping investments and the last ship was sold in 1981.

1950

Amer Tobacco Oy was established in Finland.