"It is our ultimate task to provide all people – whatever their level of performance – with sports products that inspire them to improve their skills, enjoy their activities, and make them proud of the products they use."
Roger Talermo
President and CEO
Amer Sports Corporation
Mäkelänkatu 91
P.O. Box 130
FI-00610 Helsinki
FINLAND
Tel. +358 9 725 7800
Fax +358 9 7257 8200
Domicile: Helsinki, Finland
Business ID: 0131505-5
Amer Sports in brief
Amer Sports was founded in 1950 in Finland. It has been listed on the NASDAQ OMX Helsinki Ltd since 1977. Amer Sports Corporation had a turnover of 1.6 billion euros and a market capitalization of 0.4 billion euros in 2008. At the end of the year, Amer Sports employed 6,338 people.
Global brands
Our business is based on strong global brands. Our brands are trusted by consumers world-wide. We earn their trust by setting the standard of innovation and usability in every sport we participate in. We offer advanced, performance-oriented products with attention to detail, high quality and functional dependability.
- Salomon – the mountain sports company
- Wilson – the world’s leading ball sports brand
- Precor – the high-end fitness equipment provider for the home and commercial environment
- Atomic – the world’s leading skiing company
- Suunto – the leading manufacturer of sports precision instruments for a variety of training, diving and outdoor sports
- Mavic – the creator of leading innovative technologies for sport cycling products and services
- Arc’teryx – the developer of the most innovative and superbly crafted packs, harnesses and mountain apparel
Broad range of sports
Amer Sports provides equipment, technical apparel and footwear for a wide variety of athletic activities:
- winter and summer
- indoor and outdoor
- individual and team
- women and men
- adults and children
We focus on products that help athletes achieve the best results and most enjoyment from their sports. Our range of sports includes
- tennis
- badminton
- golf
- American football
- soccer, baseball
- softball
- basketball
- alpine skiing
- cross-country skiing
- snowboarding
- fitness training
- cycling, running
- hiking
- diving
Amer Sports is a year-round, full-service supplier. Our broad range of sports equipment and global presence provide balance for our businesses as seasons turn and the popularity of individual sports fluctuate.
Local presence and expertise
The Amer Sports sales organization allows us to effectively bring our new products to market simultaneously around the globe. Our sales companies have experience and specialized expertise for every type of sport.
Furthermore, our local personnel know their own markets and the preferences of sports enthusiasts in their territories. First-class customer service and reliable, efficient and timely supply chain management are core to the Amer Sports strategy, enabling us to continue to build on strong relationships with our customers and further strengthen our market-leading position.
Collaboration with retail and athletes
We are continuously developing our operations in collaboration with our retail partners. The Amer Sports product offering and services ensure optimal efficiency in the sell-through process. In-depth know-how in each of our sports, together with a deep understanding of the consumer, are the keys to bringing innovative new products to market that outperform our competitors.