Amer Sports R&D
In 2007, Amer Sports R&D expenditures amounted to 57.7 million euros, which represents 3.5% of net sales. R&D costs are expensed in the year they are incurred.
Best results and most enjoyment
Continuous investment in R&D is absolutely critical to our mission of being the undisputed No.1 sports equipment company. Performance is the key driver in our development of sports equipment, technical apparel, and footwear. As our products are essential for participation in many sports, the fundamental focus of our product design is functionality, but progressive beauty and coolness are becoming increasingly important. We do not mimic fashion trends. In many cases, our products are in the forefront when new trends are born.
From idea to product
In-depth knowledge of sports and a deep understanding of different consumer needs are essential parts of our product development processes. New products and ideas are developed and tested with both top athletes and active participants. Even the smallest details can be critical for product performance.
Top athletes and coaches
Working closely with top athletes and coaches has long traditions within Amer Sports. For example the Wilson Advisory Staff, which includes respected professional coaches and athletes, was set up in 1922. Snowboarder David Benedek has been on Salomon’s and Bonfire’s team throughout his professional career. The Suunto Ambassador Program consists of international top athletes and coaches who utilize Suunto’s various products in competition and training.
Universities and research groups
Amer Sports R&D experts engage in close-knit and unique cooperation with universities and research groups. Independent scientific research often paves the way for new product innovations. For instance Atomic’s partner in cooperation, The Christian Doppler “Biomechanics in Skiing” Laboratory in Salzburg, Austria, is conducting groundbreaking research into the interaction between snow and the ski base in different weather conditions.
Internal network
Our in-house R&D staff has formed an internal network that exchanges ideas and know-how within the group. This enables us to benefit from the cumulative knowledge within our businesses. For example, both Wilson and Atomic are already benefiting from nanotechnology, and Atomic and Salomon share industrial practices. Color-coordination and cross-merchandise cooperation is also practiced between the brands. Suunto has, for instance, been involved in the design of Salomon products to ensure that the sleeves of Salomon speed jackets feature a pocket for a Suunto wristop computer.
Creating the products of tomorrow
As proof of our actions, we are proud to witness the success of our products, whether on the podium or through feedback from happy customers around the world. The R&D process is never-ending but rewarding as we continue to push the envelope by launching new products that outperform our competition.
