Charitable programs

At Amer Sports, one of our goals is to inspire the children of the world to discover the fun of exercise, helping them stay healthy and active throughout their lives. We also believe in the power of sports to help people stay motivated and achieve more in their lives, even away from their athletic endeavors.

In 2009, Amer Sports and LiiKe ry, a Finnish non-governmental organization, continued our third year of developing sports and education in Tanzania. The goal of the cooperation is to develop primary education, gender equity, health, school attendance and increased chances for secondary education through sports.

Over the past three years, Amer Sports has donated more than 16,000 Wilson soccer balls, basketballs, and volleyballs to more than 1,000 Tanzanian schools, which have been used by more than 500,000 children under the supervision of more than 4,000 LiiKe ry trained teachers.

Our brands are also very active with charities around the world. Wilson is The Official Sporting Goods Equipment Sponsor of the Breast Cancer Research Foundation (BCRF), a non-profit organization whose mission is to achieve prevention and a cure for breast cancer in our lifetime. To date Wilson has donated over $1.8 million to the Foundation and has developed a line of Hope racket and golf sports equipment and accessories, from which a portion of the proceeds are directed to the BCRF.

Bonfire snowboard apparel is the founding corporate partner of “Boarding for Breast Cancer” and has supported this organization since its inception. Boarding for Breast Cancer is a non-profit, youth-focused education, awareness, and fundraising foundation whose mission is to increase awareness about breast cancer, the importance of early detection and the value of an active lifestyle.

Amer Sports Winter & Outdoor in Utah is involved in many charitable programs throughout the community. The employees’ commitment is evident through partnerships with the Ogden Nature Center, Weber Pathways, Sustainable Ogden Committee, the Utah Special Olympics, and many more. In Asia, Amer Sports China has performed volunteer work for a local orphanage in Chang Shu near Shanghai, donating toys, napkins and milk powder. The orphanage visits include playing and spending time with children.

Amer Sports Latin America, based in Mexico, manufactures a soccer ball titled “Vida,” from which part of the revenue is donated to an institution, Casa de la Amistad, dedicated to helping children with cancer. Amer Sports Latin America also sponsors the Special Olympics and the national Wheelchair Tennis Association.

For the past 10 years, the Salomon foundation has worked to facilitate the daily lives and social and professional reintegration of competitors and mountain workers who are physically handicapped due an accident or illness. It is the Salomon Foundation’s way to thank mountain professionals and competitors for their contributions to improving sports equipment and facilitating sporting activities.

In 2009, Suunto North America was a key sponsor of the Love Hope Strength Foundation in their musical pilgrimage to the top of Mount Kilimanjaro. The climb raised money to help support critical cancer care and awareness in East Africa.

Precor’s “Precor Gives” program continues the company’s generous matching donations program for its employees.