The business environment
The spirit of surpassing goals is at the core of the Amer Sports business. We produce sports products for everyone from the professional athlete to the active participant to the enthusiastic beginner.
Whether you are competing against others or just trying to improve on your previous best; working out every morning or playing golf on Saturdays with your best friend; or just hitting the slopes with your family on the weekend, we have a product that will improve your performance and make your experience richer.
Amer Sports is dedicated to supporting and encouraging active lifestyles, sports and wellness. We believe that the right product is the key to making sports and physical exercise more fun, enjoyable and effective. We provide athletes at every level with the tools they need to get the most from every sport they perform.
Higher standards of living
Increased standards of living and rising levels of discretionary income in many parts of the world are leading people to spend more on what they enjoy most, and many of them enjoy sports. The experiential nature of many sports provides participants with intense physical action combined with the adrenaline rush they seek. Sports is not only an activity, it is also a source of entertainment for those participating and those watching.
Leisure time
The demands of peoples’ careers are counter-balanced by a significant focus on their leisure-time activities. At Amer Sports, we understand that our consumers demand performance from their sports equipment. When you only have so much time to spend, you want to achieve maximum satisfaction from everything you do. Our products – footwear, apparel, and equipment – are designed to do just that.
Aging population
Trends indicate that as we live longer than previous generations, we have more time and money to pursue our personal interests. As people live to be older, they are also living “younger” and staying active longer.
Fitness equipment market
Active people are spending more and more time in fitness clubs, working to stay in shape so they can play the sports they love. Baby boomers have more time than ever before to be active, and there are also many who take to fitness to combat health issues such as obesity.
Indoor games
People who are interested in sports are beginning to discover how much better it is to play the game than to watch it as a spectator. Golf or tennis or baseball enthusiasts refuse to abandon their favorite sports merely because the greens and fields are buried in snowdrifts. Indoor sports facilities are filled with people keeping in shape.
Outdoor sports
The popularity of outdoor activities is also growing. Everyday life often involves being outdoors, and combining that with being active is a critical element of many a person’s wellbeing. Outdoor activities allow people to enjoy nature, relax, and take a deep breath of fresh air.
Technical material
Apparel’s role in the sporting goods industry continues to grow. The growth driver for technical apparel is that each sport has its own specific products. Technical outfits are being developed to enhance the wearer’s performance. Innovative and advanced safety-enhancing product development is also visible in apparel designs.
Protectives
Protective equipment has been developed and is recommended for many different sports and activities. The purpose of the protective is to help prevent and reduce the severity of injuries. The use of protectives is usually recommended by health professionals for activities identified through extensive research to have higher rates of possible injuries.
Wellness and health
Amer Sports and its employees are committed to helping people of all ages achieve the physical and mental well-being they desire. Sports and fitness are undisputedly excellent ways for people to take control of their own health and of their bodies. We produce products that provide athletic enjoyment from childhood to retirement.
Supported by trends evident in today’s society, the sporting goods industry will continue to grow. The continuous development of new and better products will keep Amer Sports and our brands at the cutting edge of the sports equipment industry for years to come.