Mavic, the French manufacturer of bike systems and rider’s equipment was established in 1889. Today, with over one hundred years of experience, Mavic continues to stride forward into the future. More than 300 people help the famous yellow brand to progress – with a real passion for the sport of cycling.

Everything begins in the heart of the French Alps. In this ideal environment Mavic staff rides as often as possible, either to develop future products or just simply for the pleasure of devouring those small mountain roads leading them to nearby mountain passes or to pound the singletracks and sensational downhills of the Semnoz.