Group news
Rob Barker appointed President of Amer Sports’s Fitness business unit
May 16th, 2013: Mr. Rob Barker has been appointed President of Amer Sports’ Fitness business unit effective June 1, 2013. Mr. Paul Byrne, currently President Amer Sport’s Fitness, will retire from the company effective September 1, 2013. Mr. Barker will become member of the Amer Sport’s Executive Board, and he will report to the President and CEO Heikki Takala.Read more »
Digital marketing brings consumers closer to the brands
Apr 26th, 2013: Six years ago Salomon did something extraordinary. The brand launched Salomon Freeski TV, a season-long video show on the Internet with 12 new episodes every ski season. Skiers immediately fell in love with the videos packed with snow, speed, emotion and excitement. But Salomon’s purpose was not just to entertain.Read more »
Good performance is the best IR
Apr 26th, 2013: Good financial performance is the best way to make yourself heard, says Samppa Seppälä, who has taken over responsibility for Amer Sports’ communications, investor relations and corporate responsibility.Read more »
Sandy La Rowe received OIWC Pioneering Woman Award
Mar 8th, 2013: The Outdoor Industries Women’s Coalition (OIWC) yearly recognizes women who have had an impact in the male-dominated Outdoor, Snow, and Bike industries.Read more »
Action Sports in the spotlight
Mar 8th, 2013: Action Sports is a large and dynamic market driven by young people who skate, surf and snowboard, or who are inspired by these activities and by the lifestyle. This market became a strategic learning area for Amer Sports as it acquired Nikita at the end of 2011 and combined it together with Salomon Snowboards and Bonfire into a new business unit called A2.Read more »
Direct to consumer sales growing fast
Mar 8th, 2013: Amer Sports’ strategic priorities include strengthening the Group’s commercial fundamentals through sales and distribution (Winning in Go to Market). As part of this focus, Amer Sports continues to expand its Business-to-Consumer (B2C) business, i.e. own retail and e-commerce.Read more »
Driving sustainable business improvement, sustainably for the employees and the environment
Feb 15th, 2013: Back in 2010 Amer Sports made the choice in Winter Sports Equipment to “become profitable irrespective of weather conditions”, which led to an operational efficiency program Focus and a set of changes in the operational model in skis, boots and bindings. As part of the program, Amer Sports expanded its Chepelare factory in Bulgaria, which became the largest ski making factory in the world. The achievements in the Focus program show that improvement in business performance can simultaneously contribute to doing good to the community and to the environment.Read more »
Further gaining scale and synergy in sourcing and manufacturing
Dec 10th, 2012: Interview with Martin Prasch, VP Sourcing & ManufacturingRead more »