Precor ‘best in cardio and entertainment’ in global fitness poll

Text by Precor

Industry tabs Precor for back-to-back honors in two top categories. Precor again earns top honors in the Nova 7 “people’s choice” awards, named Best Cardio Equipment Supplier for the second consecutive year, along with a fifth consecutive Best in Entertainment award for Precor’s Cardio Theater system.

The annual awards are bestowed by Fitness Management magazine, based on voting by fitness facility professionals worldwide.

Precor president Paul J. Byrne said the Nova7 honors reflect industry recognition of cardio innovations such as the Adaptive Motion Trainer®, or AMT®, and integrated entertainment services delivered through Cardio Theater hardware.

“The market is calling for fitness facilities to elevate and customize their member experience, and globally, cardio and entertainment are the areas of greatest demand and opportunity, so we’re particularly pleased with the Nova7 honors,” said Byrne. “We’re moving beyond established bounds of fitness equipment to help facility customers add value, and create new revenue and business opportunities. The response worldwide has been very encouraging.”

Precor’s leadership in cardio fitness was reinvigorated with global distribution of the AMT, last year’s Nova7 Product of the Year. A breakthrough new form of equipment that lets users adjust their stride length and motion without pushing buttons or changing settings, the AMT offers the immediacy, variety and feel of running outdoors without the pounding impact.

On the entertainment front, through integrated ClubCom and ChannelCast systems proven to work well with Precor cardio equipment and Cardio Theater hardware, fitness facilities have an unprecedented ability to customize their member experience.

A fitness equipment leader for more than 27 years, Precor offers a full range premium cardio and strength equipment for homes, and commercial equipment designed to serve varied needs of facilities ranging from health clubs to multifamily housing.

Contact:

Jim Zahniser, Public Relations Manager, tel. +1 503-539-5158, zahniser@precor.com

About Precor

Founded in the Seattle, Wash. area in 1980, Precor (www.precor.com) now operates production, distribution and headquarters facilities near Seattle, with offices in the UK, Germany, Benelux, Spain, France, Switzerland, Austria, Japan and China. Engineered to move the way you move, Precor equipment sets the global standard for a fluid, natural, low-impact workout experience. Precor is a subsidiary of Amer Sports Corp. (www.amersports.com), the world’s largest sports equipment company, with internationally recognized brands Wilson, Atomic, Suunto, Precor, Salomon and Mavic.