Issue 4/2001

Featured articles

Still aiming high

Still aiming high In spite of the uncertain market situation, the Amer Group still has its sights set on matching last year's record result. Read more.

The worst is yet to come

The worst is yet to come Amer Sports's boats will encounter icebergs and twenty-meter waves as they head south on the 6550 mile leg from Cape Town to Sydney. Read more.

Brands are the tools for the job

Brands are the tools for the job Max Alfthan, the new Vice President, Communications of the Amer Sports, is no stranger to the world of brands and international marketing. Read more.