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Issue 4/2001

Featured articles

Still aiming high

Still aiming high In spite of the uncertain market situation, the Amer Group still has its sights set on matching last year's record result. Read more »

The worst is yet to come

The worst is yet to come Amer Sports's boats will encounter icebergs and twenty-meter waves as they head south on the 6550 mile leg from Cape Town to Sydney. Read more »

Brands are the tools for the job

Brands are the tools for the job Max Alfthan, the new Vice President, Communications of the Amer Sports, is no stranger to the world of brands and international marketing. Read more »

Issue 3/2001

  • Amer Sports boats cross the VOR start line
  • UK consumers respect the Wilson brand
  • Mixing business with pleasure
  • Triad the first tri-component tennis racket
  • New Deep Red product family

    • Featured articles

    Issue 2/2001

  • Result still good
  • Amer introduces a new marketing name and logo
  • Setting sail for the future
  • Marketing specialty products calls for the right know

    • Featured articles

    Issue 1/2001

  • Amer's goal: No 1. sports equipment company
  • Amer to participate in round-the-world yacht race
  • Amer's best result ever
  • The Driving Force

    • Featured articles

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