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Issue 4/2002

Featured articles

Amer acquires Precor

Amer acquires Precor Amer Sports is to acquire Precor Inc, a US-based supplier of fitness equipment. The acquisition will add a fourth strong brand to Amer Sports' product portfolio. Read more »

ATOMIC Ski USA Inc.: Brand marketing reaps handsome rewards

ATOMIC Ski USA Inc.: Brand marketing reaps handsome rewards We started very near the bottom in North America. Now we are somewhere around number two or number three. We are very close to number one", says Jack Baltz, President of Atomic Ski USA Inc. Read more »

Result: Profitability still good

Result: Profitability still good Full-year operating profit is expected to match the good level achieved in 2001. Read more »

Longer and straighter

Longer and Straighter There will be three things you can count on from Wilson's golf products for next season: greater distance, better accuracy and improved feel. New clubs and an extended range of balls are also on their way. Read more »

Usability first and foremost

Usability first and foremost An industrial designer and a gourmet chef have more in common than you might think at first. Both must have a keen sense of style and an ability to combine different ingredients in the right proportions. Read more »

Issue 3/2002

Featured articles

Results continue to hold up well

Results continue to hold up well Amer Group's first-half net sales and operating profit were similar to last year's level when discontinued operations and the patent settlement in 2001 are taken into consideration. Read more »

Suunto is sexy

Suunto is sexy Suunto's wristop computers bring to mind the exquisite miniature eggs crafted by Carl Fabergé of St. Petersburg. The similarities are obvious: superb precision mechanics and an unbelievable number of technical solutions packed into the smallest of spaces. Read more »

Skier Cross brings colour to alpine sports

Skier Cross brings colour to alpine sports Head-to-head racing, jumps, overtaking and spills - Skier Cross is the Formula 1 of the slopes and its popularity is booming. Read more »

Benjamin Raich - teenage star fulfils his promise

Benjamin Raich - teenage star fulfils his promise Double Olympic bronze medallist Benjamin Raich has his sights set on gold. Read more »

Issue 2/2002

Featured articles

Improved result for Wilson Golf

Improved result for Wilson Golf Amer Group's first-quarter results were slightly better than analysts' expectations. Profit before extraordinary items and taxes was 35 per cent up on the first quarter of 2001. The result for Wilson Golf was much improved. Read more »

Wilson - Lean, mean and aggressive

Wilson - Lean, mean and aggressive As the global sports equipment market is not growing much at all, Wilson must fuel its own growth by taking market share from its competitors. The President of Wilson Sporting Goods Co., Jim Baugh, believes that his company has the opportunity and the ability to do just that. Read more »

Excitement to the end

Excitement to the end Amer Sports One claimed third place in the Volvo Ocean Race on the final leg from Gothenburg to Kiel. Lisa McDonald's all-female crew on Amer Sports Too surprised everyone with their strong finish. It was an exciting final leg - the Volvo Ocean Race 2001-2002 deserved no less. Read more »

Palander and Uotila join Atomic

Palander and Uotila join Atomic Atomic will provide the leading alpinists of Finland's alpine skiing team with the best possible equipment and their own service engineer. Besides Uotila and Palander, Team Atomic Finland also includes a number of promising Finnish youngsters. Read more »

Wilson's True Technology takes the market by storm

Wilson's True Technology takes the market by storm The production equipment at Wilson's Humboldt golf ball factory in Tennessee, USA is really humming these days with Wilson's new Staff True golf ball. Read more »

Issue 1/2002

Featured articles

Another good result

Another good result In spite of the difficult US market conditions in the fourth quarter, 2001 was a good year for Amer Sports. Read more »

Sports crazy nation

Sports crazy nation Australia is a sports crazy nation of 19 million people. Read more »

Wilson is No. 1 tennis brand in Brazil

Wilson is No. 1 tennis brand in Brazil Wilson dominates two-thirds of the tennis equipment market in Brazil, the homeland of Gustavo "Guga" Kuerten. And golf is growing in popularity as well. Read more »

Wilson introduces the perfectly balanced Staff True golf ball

Wilson introduces the perfectly balanced Staff True golf ball As many as one in four golf balls currently on the market are unbalanced, causing even 10-foot putts to miss the hole completely. Wilson's new Staff True is perfectly balanced and it beat every other ball out there in a robot putting test. Read more »

Atomic research

Atomic research Atomic's future products are created using computers and precision measuring instruments in the company's new R&D centre. The aim is to turn good ideas into first-class products as quickly as possible. Read more »

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