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Issue 4/2008

Featured articles

Individual and versatile

The range of downhill skiing equipment shows unprecedented versatility in the 2008/09 season. The new equipment caters to both individual and multi-purpose needs. A similar trend is seen in ski resorts, which are expanding their slope services. Read more »

How to make skiing easy and captivating

If the weather permits, cross-country skiing will be this year’s uncontested number one discipline. Read more »

Heading to the top

Atomic will be focusing on young skiers in the coming Alpine season. Marcus Sandell, Jukka Leino, and Tuukka Kaukoniemi, all from Finland, as well as Felix Neureuther from Germany will be aiming at top placings in the World Cup. Read more »

Flying!

In Planica, the world’s biggest ski-flying hill, jumpers momentarily break free from gravity, turning into swooshing airplanes. The event is one big celebration for the crowd of spectators. Read more »

The new cultural revolution

The move toward a market economy in China has created a fast-growing middle class, and the acceptance of Western values has suddenly made skiing nearly as popular as rice. As recently as the beginning of the 1990s, there were still no true ski resorts in China. Yet today, there are well over 200 small ski areas, with new ones popping up every year. Read more »

Issue 3/2008

Featured articles

Marcel Hirscher heads to the top

Here’s a name to remember: at only 19, Marcel Hirscher is a rising star for Austria and the Atomic alpine team. Last season he won two Junior World Championships and scored two podium finishes in the men’s World Cup. This season Hirscher may well be one of the brightest starts on the alpine circuit. Read more »

FYbrid FY club puts accuracy into fairway shots

It is not a pure fairway wood, nor a hybrid. The Wilson Staff FYbrid FY club merges the features of both club types in a brand new way. But how does it work in actual play? Read more »

Speeding downhill in the summertime

Biking has seen many fads during its nearly 200-year history. The latest success story is to be found in ski resorts, where freeride mountain biking has made a welcome breakthrough. Read more »

Better biking

Mavic’s new biking shoes and apparel are designed for demanding users. Read more »

Issue 2/2008

Featured articles

Diving in the Land of Smiles

As well as being renowned for its polite, friendly, and smiling people, Thailand also offers magnificent diving experiences in some of the most stunning locations on the planet. A recent trip to the island of Racha Yai combined world-class diving with the opportunity to take the new Suunto D4 dive computer for a test dip. Read more »

Better biking

Road cycling is a more popular exercise method than ever before. Road cycling enthusiasm has grown steadily for years, and the sign-up lists for the most popular amateur events now fill up instantly online. Europe’s major cycling countries dream about large mass events, similar to city marathons, in which tens of thousands of hobbyists compete and exercise on closed metropolitan streets. High-quality, expensive bikes and accessories are sold in unforeseen volumes. Read more »

Off-road!

More and more runners are growing familiar with the joys and benefits of trail running. ­Exercising out in the open – especially if wearing the right shoes and equipment – ­offers experiences that are unheard-of in the city center. Read more »

Pro-environment work at Amer Sports

Climate change has become one of society’s biggest challenges in recent years. Caring for the ­environment is an important, forward-looking task for outdoor and sports equipment manufacturers. ­Amer Sports brands always take the environment into consideration in their operations. Read more »

Issue 1/2008

Featured articles

Brand growth boosted by own shops

The new Salomon, Arc’teryx and Wilson brand shops provide a direct connection to consumers. They also increase demand for products in other distribution channels. Read more »

Number one in winter sports

Michael Schineis heads the new Amer Sports Winter Sports Equipment business area and the two strongest brands in the sector: Atomic and Salomon. Read more »

Lighter goes farther

Lightweight equipment developed for fast-paced adventure sports races is also ideal for normal hikers who want to travel fast and free of extra weight. Read more »

Organic growth continues

All signs point towards favorable development in the demand for sports equipment. ­According to CEO Roger Talermo, this supports organic growth within Amer Sports. Read more »

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