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Issue 4/2010

Featured articles

Faster growth from apparel and footwear

In line with its updated strategy, Amer Sports will be looking for growth especially in apparel and footwear. Specific targets have been set for each business. The goal in winter sports is to eliminate variation in performance caused by good and poor winter conditions by making operations increasingly flexible. Read more »

Complete collection

The new Salomon S-Line collection offers suitable skiing apparel for every imaginable weather condition. The materials used include the extremely breathable climaPRO ™ active softshell. Read more »

Mavic’s innovations awarded at Eurobike

The Mavic Huez road racing shoe received the prestigious Eurobike Gold award at the world’s biggest bicycle fair held in early September. In addition, the Mavic Cosmic Carbone SLR wheels were presented with the Eurobike Award. Read more »

Issue 3/2010

Featured articles

Right running shoe for every kind of terrain

Salomon currently groups its running shoes into three segments: XA, XT and XS. Next spring, the collection will expand with an interesting new segment called XR. Read more »

Your guide to an active lifestyle

The Suunto M-Series heart rate monitors guide, help and motivate exercisers. Read more »

Strategy shaper

According to Antti Jääskeläinen, strategy is not mere theory but a set of concrete choices and actions. Read more »

Making strategy familiar to investors

In the next twelve months, Päivi Antola, Amer Sports’ new Director of IR and Financial Communications, will focus on explaining the company’s recently updated strategy, targets and their implementation in different business areas to investors. Read more »

Issue 2/2010

Featured articles

Bonfire brand renewed in London

The goal of Bonfire’s decision to revamp its brand and graphic look was to stand out from the mainstream of snowboarding. To achieve this goal, Bonfire consulted Research Studios, a London-based design company. Read more »

The reinvention of Wilson tennis apparel

The relaunch of tennis apparel and shoes is a big leap for Wilson in soft goods business. Read more »

Trend: recovery

License to ease up. The right proportion of training stress and rest is an absolute necessity for coping and developing in sports and exercise, as well as in other spheres of life. New technology can pinpoint more precisely when recover y is needed. Read more »

Mountain life in Swedish style

Few countries have as indisputable a hub of mountain life as Sweden. The long traditions, diverse natural environment, and local people of Åre make for an offering that is difficult to resist. Read more »

Issue 1/2010

Featured articles

Camber Revolution

The hottest topic of the freeski market over the last few years has been the Rocker. There are still no signs of it cooling down. More and more new applications differing from the traditional camber of skis are hitting the market. Read more »

One hundred Salomon Shops

The Salomon brand shops have been a real success story. At the end of 2009, Salomon had 100 branded stores, with overall sales of 22 million euros. Brand stores have also boosted the sales of Salomon products in other distribution channels. Read more »

BLX technology for the perfect feel

The Wilson BLX rackets, featuring basalt fibers, bring a whole new feel into tennis. The new technology is widely used in Wilson’s racket production. Read more »

Arc’teryx ALPHA SV GLOVE

The Alpha SV Glove is an advanced GORE-TEX® Pro Shell 3L layering system designed for backcountry performance. Read more »

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