Issue 2/2010

Featured articles

Bonfire brand renewed in London

The goal of Bonfire’s decision to revamp its brand and graphic look was to stand out from the mainstream of snowboarding. To achieve this goal, Bonfire consulted Research Studios, a London-based design company. Read more.

The reinvention of Wilson tennis apparel

The relaunch of tennis apparel and shoes is a big leap for Wilson in soft goods business. Read more.

Trend: recovery

License to ease up. The right proportion of training stress and rest is an absolute necessity for coping and developing in sports and exercise, as well as in other spheres of life. New technology can pinpoint more precisely when recover y is needed. Read more.

Mountain life in Swedish style

Few countries have as indisputable a hub of mountain life as Sweden. The long traditions, diverse natural environment, and local people of Åre make for an offering that is difficult to resist. Read more.