Issue 4/2002

Featured articles

Amer acquires Precor

Amer acquires Precor Amer Sports is to acquire Precor Inc, a US-based supplier of fitness equipment. The acquisition will add a fourth strong brand to Amer Sports' product portfolio. Read more.

ATOMIC Ski USA Inc.: Brand marketing reaps handsome rewards

ATOMIC Ski USA Inc.: Brand marketing reaps handsome rewards We started very near the bottom in North America. Now we are somewhere around number two or number three. We are very close to number one", says Jack Baltz, President of Atomic Ski USA Inc. Read more.

Result: Profitability still good

Result: Profitability still good Full-year operating profit is expected to match the good level achieved in 2001. Read more.

Longer and straighter

Longer and Straighter There will be three things you can count on from Wilson's golf products for next season: greater distance, better accuracy and improved feel. New clubs and an extended range of balls are also on their way. Read more.

Usability first and foremost

Usability first and foremost An industrial designer and a gourmet chef have more in common than you might think at first. Both must have a keen sense of style and an ability to combine different ingredients in the right proportions. Read more.