Amer to sponsor an ATP tennis tournament in Finland

1999-05-07, 09:35

Amer Group Plc and Amer Sport, the importer of Wilson tennis equipment in Finland, have signed a contract to be the main sponsors of the 1999 Amer-Wilson-Tampere tennis tournament. The tournament, which features prize money totalling USD 50,000, takes place in Tampere, Finland between 17th and 25th July 1999.



Amer Group Plc and Amer Sport, the importer of Wilson tennis equipment in Finland, have signed a contract to be the main sponsors of the 1999 Amer-Wilson-Tampere tennis tournament. The tournament, which features prize money totalling USD 50,000, takes place in Tampere, Finland between 17th and 25th July 1999.

Amer is sponsoring the tournament for the seventh year in a row. The world's oldest continuously arranged Challenger-level tennis competition and the only ATP tournament in Finland, the tournament is now in its 18th year.

The Amer-Wilson-Tampere tournament belongs to the Challenger series of the Association of Tennis Professionals (ATP), which attracts mainly promising young players. Eight players who have competed in Tampere early on in their careers have later made it into the world Top Ten. These include, for example, Spain's Carlos Moya, ranked No. 1 earlier this year, who took his first steps as a professional in 1995's Tampere ATP tournament.


For further information, please contact:

Amer Sport Oy: Kari Haapiainen, Country Manager, Tel. +358 9 7257 8265 or
Ari Alkio, Product Manager, Tel. +358 9 7257 8289
Amer Group Plc: Marja-Leena Simola, Vice President, Communications, Tel. +358 9 7257 8306

Timo Salmi, Tournament Manager, Tel. +358 3 212 1234
Marius Turula, Spokesperson, Tel. +358 9 125 3224, +358 9 555 682


Wilson is a leading brand in tennis equipment worldwide. In the US Wilson was the No. 1 brand in tennis racquets last year with a market share of more than 40%. Wilson had an estimated market share in tennis racquets of 28% in Europe and 33% globally. In tennis balls, the company's market share was estimated at 40% in the US, 15% in Europe and 23% worldwide. Wilson Racquet reported net sales of FIM 1,167 million last year, representing 27% of Amer Group's 1998 net sales. Wilson Advisory Staff Members include Pete Sampras and Lindsay Davenport.
 

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