Wilson to introduce breakthrough new tennis racquet material
Wilson Sporting Goods Co., a subsidiary of Amer Group, will introduce on the market a tennis racquet based on a revolutionary material. The Hyper Sledge Hammer 2.0 features a new composite material called Hyper Carbon which is 4 times stiffer, 65% lighter and 4 times stronger than today's most popular materials.
Hyper Carbon has been developed by Toray Industries, Inc. of Japan, the largest supplier of composite materials worldwide. So far the material has been used primarily by the aerospace industry, but through a partnership between Wilson and Toray Hyper Carbon is being incorporated for the first time into tennis racquets. According to the agreement, the technological breakthrough is proprietary to Wilson and its Hammer technology. Playtests have confirmed that the racquet is not only stiffer, lighter and stronger than popular racquets, but that torsional stability also increases, resulting in the racquet being more forgiving on off-center hits and providing more control.
"Tennis has enjoyed a number of game improvement materials over the years, progressing from wood to aluminium, graphite and even titanium", says Jim Baugh, President of Wilson Sporting Goods. "Hyper Carbon is the most advanced material available today. It will dramatically improve tennis racquet performance, thus helping the average player to further improve his or her performance."
The Hyper Sledge Hammer was introduced to dealers and the media at the US Open last week. The racquets will be ready for delivery in the US in November 1998 and in Europe in April 1999. Further information about the Hyper Sledge Hammer can be found on Wilson's website at http://www.wilsonsports.com.
Hyper Carbon has been developed by Toray Industries, Inc. of Japan, the largest supplier of composite materials worldwide. So far the material has been used primarily by the aerospace industry, but through a partnership between Wilson and Toray Hyper Carbon is being incorporated for the first time into tennis racquets. According to the agreement, the technological breakthrough is proprietary to Wilson and its Hammer technology. Playtests have confirmed that the racquet is not only stiffer, lighter and stronger than popular racquets, but that torsional stability also increases, resulting in the racquet being more forgiving on off-center hits and providing more control.
"Tennis has enjoyed a number of game improvement materials over the years, progressing from wood to aluminium, graphite and even titanium", says Jim Baugh, President of Wilson Sporting Goods. "Hyper Carbon is the most advanced material available today. It will dramatically improve tennis racquet performance, thus helping the average player to further improve his or her performance."
The Hyper Sledge Hammer was introduced to dealers and the media at the US Open last week. The racquets will be ready for delivery in the US in November 1998 and in Europe in April 1999. Further information about the Hyper Sledge Hammer can be found on Wilson's website at http://www.wilsonsports.com.
AMER GROUP PLC Communications and PR Department Marja-Leena Simola Vice President,Communications Tel. +358 9 7257 8306 Fax +358 9 791 385 E-mail: marja-leena.simola@amer.fi
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