"It is our ultimate task to provide all people – whatever their level of performance – with sports products that inspire them to improve their skills, enjoy their activities, and make them proud of the products they use."

Roger Talermo
President and CEO



Amer Sports Corporation
Mäkelänkatu 91
P.O. Box 130
FI-00610 Helsinki
FINLAND
Tel. +358 9 725 7800
Fax +358 9 7257 8200

Amer Sports in brief

Amer Sports is the world’s leading sports equipment company. We offer technically-advanced equipment and products that improve the performance of active sports participants. The company’s business is balanced by our broad portfolio of sports and our presence in all major markets.
Listed on the OMX Nordic Exchange Helsinki since 1977, Amer Sports Corporation had a turnover of 1.7 billion euros and a market capitalization of 1.3 billion euros in 2007. At the end of the year, Amer Sports employed 6,465 people.

Global brands

Our business is based on strong global brands. Our brands are trusted by consumers world-wide. We earn their trust by setting the standard of innovation and usability in every sport we participate in. We offer advanced, performance-oriented products with attention to detail, high quality and functional dependability.
  • Salomon – the mountain sports company
  • Wilson – the authentic ball sports brand
  • Precor – the global fitness equipment leader
  • Atomic – the leading manufacturer of alpine skis
  • Suunto – the leading manufacturer of sports instruments
  • Mavic – the leading cycling systems brand
  • Arc’teryx – the most progressive outdoor gear
See also story archive >>

Broad range of sports

Amer Sports provides equipment, technical apparel and footwear for a wide variety of athletic activities:

  • winter and summer
  • indoor and outdoor
  • individual and team
  • women and men
  • adults and children

We focus on products that help athletes achieve the best results and most enjoyment from their sports. Our range of sports includes

  • tennis
  • badminton
  • golf
  • American football
  • soccer, baseball
  • softball
  • basketball
  • alpine skiing
  • cross-country skiing
  • snowboarding
  • fitness training
  • cycling, running
  • hiking
  • diving

Amer Sports is a year-round, full-service supplier. Our broad range of sports equipment and global presence provide balance for our businesses as seasons turn and the popularity of individual sports fluctuate.

Local presence and expertise

The Amer Sports sales organization allows us to effectively bring our new products to market simultaneously around the globe. Our sales companies have experience and specialized expertise for every type of sport.

Furthermore, our local personnel know their own markets and the preferences of sports enthusiasts in their territories. First-class customer service and reliable, efficient and timely supply chain management are core to the Amer Sports strategy, enabling us to continue to build on strong relationships with our customers and further strengthen our market-leading position.

Collaboration with retail and athletes

We are continuously developing our operations in collaboration with our retail partners. The Amer Sports product offering and services ensure optimal efficiency in the sell-through process. In-depth know-how in each of our sports, together with a deep understanding of the consumer, are the keys to bringing innovative new products to market that outperform our competitors.