The Suunto Spartan family grows with the introduction of the new Spartan Sport Wrist HR Baro, a GPS multisport watch with wrist heart rate measurement and an air pressure sensor for more precise altitude readings. Additionally, the entire Spartan collection receives a software update to introduce sleep tracking, route navigation improvements, sunrise/sunset times, and alpine and ski features.
Changing consumer shopping habits and practices have led to a transformation in Amer Sports’ Go-to-Market strategy. “Overall in the market, brands are growing their Direct-to-Consumer sales as consumers increasingly seek to engage directly with brands and receive personalized product and service offers. Over the past year, we have re-organized into “Amer Sports Omni”, bringing together wholesale and B2C,” says Chief Commercial Officer Michael White.
Amer Sports’ annual Capital Markets Day focused on the company’s updated growth target with focus on Sustainable Profitable Growth, and on the ongoing consumer-led transformation to win in the marketplace today and tomorrow.
With over 62,000 Preva networked consoles across 82 countries worldwide, Precor leads the way in fitness technology and continues to improve its offering for operators and exercisers. The latest global software release from Precor, Preva OS 7.0, brings popular audio and video entertainment options and further advances to networked consoles featured on Precor cardio equipment.
The right outfit makes those cold and wet days in the city, forest and/or the mountains much more enjoyable. We have selected a collection of new, interesting or just plain necessary products for the coming fall and winter.