Atomic, the Winter Sports Division of Amer Group Plc, is expanding its offerings by acquiring the Volant ski brand from Huffy Corporation. Volant is a North American based ski brand which is mainly sold at the top-end of the market. The acquisition also includes several ski technology patents. The turnover of the brand in 2003 is expected to be around 4 million euros.
Volant skis have been produced in Atomic’s Altenmarkt factory on an OEM basis for the past two years.