Salomon has opened its first retail location in Munich, the Bavarian city known known as Germany’s outdoor capital and a gateway to the Alps. The brand sees Munich as the perfect location to showcase its broad assortment of footwear, winter sports equipment and apparel and gear.
The 300-square-meter Experience Store will offer a meeting place for the outdoor community with numerous workshops and courses, allowing Salomon to reach outdoor enthusiasts when they are close to home. The store will also have a zone dedicated to helping visitors select the best footwear for their specific feet. It includes a foot scanner, treadmill and gait analysis, as well as a ski boot-fitting area.
The Munich store opening comes on the heels of new premium Salomon brand store openings in Paris and Madrid. Salomon is planning to open addititional stores in Barcelona and Lyon by the end of the year.
