Armin Fuchs

Vice President, Global Sales Development

Nationality: German
Executive Board member since 2019
Joined the company: 1999

Diplom-Betriebswirt (FH / BA (Hons) Business Administration, Pforzheim, Germany

Primary working experience:

  • General Manager EMEA & Vice President, Amer Sports
  • Vice President Sales EMEA, Amer Sports
  • General Manager Central Zone EMEA, Amer Sports
  • Country Manager Germany, Amer Sports
  • General Manager Area Central Salomon & Country Manager Germany, Adidas-Salomon AG
  • Several commercial and strategic account leadership roles in DACH, Adidas-Salomon AG
  • Sales & Marketing Manager Germany Nordica/Kästle/&asolo, Benetton Sportsystem

Key positions of trust:

  • Member of the ISPO Advisory Board
  • Member of the German Outdoor Industry Expert Group

“Gliding on snow or water is a unique experience and very energizing—cannot be without it!”