Nationality: Swedish
Executive Board member since 2018
Joined the company in 2016

Education:

• Master of Law, University of Örebro, Sweden
• M.Sc. Business and Economics, LLM, University of Stockholm, Sweden
• Bachelor’s degree, Business Economics, University of Stockholm, Sweden
• B.Sc., International Business and Economics, Oxford University, UK

Primary working experience:

• Chief Executive Officer, Peak Performance
• Executive Board Member, Peak Performance global subsidiaries, Peak Performance
• Business Development Director & Acting E-com and Instore Experience Director, Peak Performance
• Business Development Director, Peak Performance
• Senior Advisor – Global Head of Markets, MB CFO Office, SEB
• Business Development Eastern Europe, SEB
• Legal Counsel at SEB Merchant Banking, SEB MB
• Legal Counsel, Intrum Justitia

“Freeride skiing—I love being on the mountain, always encouraging to carry out dreams and to overcome fears. My own goal is to ski all Freeride World Tour mountains!”