Jeffery Ma has been appointed President, Greater China, and will join the Amer Sports Global Leadership Team, effective July 1, 2025, succeeding the current Greater China President John Yao.
Jeffery joins Amer Sports from the role of CEO of Zhongqiao Sports, a leading sporting goods company in China. He has previously held executive positions at Topsports, the largest sporting goods retailer in China, and at Adidas.
Jeffery will be a member of the Amer Sports Global Leadership Team and he will be based in Shanghai. Jeffery will succeed the current President John Yao, who will step down from Amer Sports as of July 1, 2025, to take on a new leadership role outside the company.
“I am very pleased to have Jeffery Ma starting to lead Amer Sports in Greater China. Jeffery brings a wealth of business and organization leadership experience from fast-growth businesses in our industry, with deep consumer and omni-channel development expertise in China,” says Amer Sports CEO James Zheng.
“At the same time, together with the Global Leadership Team, we thank John Yao for his leadership and wish him all the best in his new position. During the past five years, John has been instrumental in building the Amer Sports business and organization in Greater China from a small foundation into one of the leading sporting goods companies in the market, which is a great achievement.”
