Amer Sports is a sporting goods company with internationally recognized brands including Salomon, Arc’teryx, Peak Performance, Atomic, Suunto and Wilson.
The company’s technically advanced sports equipment, footwear, apparel and accessories improve performance and increase the enjoyment of sports and outdoor activities.
Amer Sports’ business is balanced through its broad portfolio of sports and products and a presence in all major markets. The offering of sports equipment, apparel, footwear, and accessories covers a wide range of sports, including tennis, badminton, golf, American football, soccer, baseball, basketball, alpine skiing, snowboarding, cross-country skiing, cycling, running, hiking, and diving.
Amer Sports sells its products directly to consumers through brand stores, factory outlets, and e-commerce and through trade customers in sporting goods chains, specialty retailers, mass merchants, fitness clubs and distributors. In December 2020, Amer Sports own sales organization covered 28 countries.
Amer Sports strategy emphasizes excellence in consumer-centric product creation. Through continuous research and development, Amer Sports seeks to develop new and better sporting goods that appeal to consumers and its trade customers. Products are designed to improve the performance of athletes, help them achieve their goals, and provide them with more enjoyment from their activity of choice.
In 2020, Amer Sports net sales totaled EUR 2,206.4 million (continued operations). At the end of the year, the Group employed 8,887 people.