Apparel is the key driver in strategic transformation

When Amer Sports moves towards areas of faster growth, higher profitability, and better asset efficiency, apparel and footwear are at the heart of the change. Amer Sports softgoods has a proven track record in sustainable growth.

Amer Sports drives further growth and value with an updated strategy

Amer Sports continues its transformation toward faster growth, higher profitability and better asset efficiency. As the company seeks accelerated improvement, the toolbox is now broadened with portfolio choices aiming to a more focused profile.

Winter cycling requires right gear and attitude

With weather-proof clothing, a bike equipped for wet or slippery conditions, and a little extra willpower you can enjoy riding in the fall and winter into the full extent.

“Some less dedicated cyclists tend to reduce their time on the saddle during the winter months in favor of other activities, but hard-core cyclists never stop riding. Winter training is the sine qua non condition for preparing the next season,” says Maxime Brunand, Product Line Manager Road, Mavic Marketing.