Amer Sports drives further growth and value with an updated strategy

Amer Sports continues its transformation toward faster growth, higher profitability and better asset efficiency. As the company seeks accelerated improvement, the toolbox is now broadened with portfolio choices aiming to a more focused profile.

Winter cycling requires right gear and attitude

With weather-proof clothing, a bike equipped for wet or slippery conditions, and a little extra willpower you can enjoy riding in the fall and winter into the full extent.

“Some less dedicated cyclists tend to reduce their time on the saddle during the winter months in favor of other activities, but hard-core cyclists never stop riding. Winter training is the sine qua non condition for preparing the next season,” says Maxime Brunand, Product Line Manager Road, Mavic Marketing.

Product of the month: Salomon’s Sense Ride for trail running

Salomon’s new Sense Ride shoe is a do-it-all performer that combines the design comforts of road running shoes with Salomon’s trail expertise. That combination makes it a versatile choice for those who alter their runs from day-to-day—whether on mellow trails near home or more technical mountain terrain.