Armada is an athlete-focused ski and snowboard brand. Rider-driven, design obsessed, and with technologically superior products, it is the reference for modern skiing and the mountain lifestyle.
Founded in 2002 by a group of athletes and creatives who redefined skiing, Armada set out to reshape the sport and build a culture around it.
For more than two decades, Armada’s mission has stayed the same: support visionary athletes and build the products that chart the course for what skiing will become. In 2025, Armada brought that same approach to snowboarding. Today, the founding vision still drives everything the brand builds, for skiers and snowboarders alike.
Armada has been an Amer Sports brand since 2017.
Our Commitment
Create at All Cost
From day one Armada has defied the status quo, building innovative products to satisfy the unique vision of our athletes. Armada’s ski, snowboard, & apparel collections reflect a relentless commitment to creativity in winter sports.
AR Family
Athlete-Driven
Armada’s athletes are unbelievably creative and accomplished. They’re X-Games Gold Medalists, Freeride World Tour Champs and iconic ski and snowboard film stars; the legends who created a culture and continue to shape its future.
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