Armada is an athlete-focused ski brand. Rider-driven, design obsessed, and with technologically superior products, it is the reference for modern skiing and the mountain lifestyle.
Armada was founded with a simple goal: build the products and create the culture that embody what skiing will become.
Taking inspiration from skateboarding, surfing, and snowboarding, Armada brings a creative, imaginative spirit that turned a community rooted in alpine racing upside down.
Armada has been an Amer Sports brand since 2017.
Innovation Lab
Zero Collection
Reject the status quo. The Zero Collection is inspired by the groundbreaking creativity of Armada’s athletes and engineers, pushing innovation further and redefining the limits of how skis are supposed to perform.
Genderless Collection
No labels necessary
Wear what you want. Armada’s genderless collection is designed for everybody, worn by anybody.
From our newsroom
Explore our brands
