Armada is an athlete-focused ski and snowboard brand. Rider-driven, design obsessed, and with technologically superior products, it is the reference for modern skiing and the mountain lifestyle.
Founded in 2002 by a group of athletes and creatives who redefined skiing, Armada set out to reshape the sport and build a culture around it.
For more than two decades, Armada’s mission has stayed the same: support visionary athletes and build the products that chart the course for what skiing will become. In 2025, Armada brought that same approach to snowboarding. Today, the founding vision still drives everything the brand builds, for skiers and snowboarders alike.
Armada has been an Amer Sports brand since 2017.
Innovation lab
Zero Collection
Reject the status quo. The Zero Collection is inspired by the groundbreaking creativity of Armada’s athletes and engineers, pushing innovation further and redefining the limits of how skis are supposed to perform.
genderless collection
No labels necessary
Wear what you want. Armada’s genderless collection is designed for everybody, worn by anybody.
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