Circular economy
We’re advancing the transition to a circular economy by designing durable products, using more sustainable materials, reducing waste, and offering circular services like repair and take-back.
Our goal is to extend the life of our products and minimize environmental impact at every stage—from design to end-of-life.
Our circular design framework is guided by the Ellen MacArthur Foundation’s Vision of a Circular Economy for Fashion. This vision promotes products made with safe, renewable, or recycled materials, used more often and for longer, and ultimately designed to be remade or recycled. At Amer Sports, we apply this through three key principles:
- Inputs—using materials that are safe and responsibly sourced;
- Used more and for longer—designing durable products and exploring circular business models like repair and resale; and
- Responsible end—creating products that can be reused, remade, recycled, or safely disposed of after use.
Our circular progress
Our goal is to extend product life, reduce waste, and support more responsible ways of using gear. Here’s a look at where we are today:
Group target
100 % of strategic product categories covered by LCAs by 2025.
⭢ 54% completed in 2024
All products designed in line with Circularity Policy by 2030.
⭢ Amer Sports Circularity Policy will be finalized in 2025.
Expand repair, resale, and take-back services.
⭢ Ongoing across Arc’teryx, Salomon, Wilson, Peak Performance, and Atomic.
Materials in focus
The transition to circularity starts with better material choices. In 2024, we tracked materials used in apparel and Salomon footwear and hardgoods. Here’s where we stand:
Material progress
Recycled materials used
⭢ 13,1% of total materials in 2024.
Renewable materials used
⭢ 6,9% of total materials in 2024.
Reporting scope
⭢ Apparel and footwear and Salomon hardgoods in 2024.
Next step
⭢ Expand material reporting across all brands and categories.
Circularity in action – brand highlights
Repair activity increased across regions, with complex repairs rising 49% year-over-year in the EMEA region alone. Global turnaround times for repairs improved, making care and repair more accessible for customers. Arc’teryx also scaled its resale business, growing ReGEAR™ by 48% year-over-year.
Its fully recyclable INDEX running shoe range has continued to evolve, with the launch of the INDEX.03 in 2024. These shoes are designed to be taken apart at the end of their life, allowing components to be recycled and reused—for example, in the production of Salomon alpine ski boots. Take-back programs enable customers to return used products for responsible recycling.
In 2024, Salomon also introduced the Brigade INDEX, the first recyclable winter sports helmet, constructed with 96% of materials from a single plastics family. The brand is applying circular principles to additional categories, including Vision, a high-performance trail running shoe, and the XT_PU.RE, a sportstyle model, both designed for recyclability and ease of disassembly.
Through these innovations, Salomon is helping to shape a more circular outdoor industry, one product at a time.
The brand has reduced waste in operations through third-party waste audits and packaging improvements, such as redesigning tennis ball overcaps to cut plastic use by 42%. In Sportswear, 50% of polyester is recycled by 2024, and Seamless Technology™ reduces fabric waste while improving comfort and durability.
Through smart design and material choices, Wilson is reducing its impact while continuing to deliver.
A key innovation was the Elevate Liner Hood, a mono-material garment designed for easy repair and minimal production waste. With over 95% marker efficiency in the cutting process and a construction that promotes long-lasting use, the Elevate was awarded the ISPO Award 2024 for its performance and sustainable design.
Peak Performance also works with circular.fashion to apply circular thinking across the full product journey—from design to care, repair, and resale. These efforts are supported by initiatives like in-store repair carts, resale through WearAgains, and customer education via workshops and online tools.
Circularity is becoming a core part of how Peak Performance approaches both design and user experience, with the aim of extending product life and reducing environmental impact.
One result of this work is Atomic’s dedicated ski boot take-back program, which aggregates used materials for post-consumer recycling. Atomic’s ski boots are built for repair and reuse. Many parts—such as grip pads and bolts—are replaceable and available online or through dealers, helping extend the life of each product. Looking ahead, Atomic plans to establish a fully operational renew center for ski boots to further support circular solutions in winter sports.
