Circular economy
We’re advancing the transition to a circular economy by designing durable products, using lower-impact materials, reducing waste, and offering circular services like repair and take-back.
Our goal is to extend the life of our products and minimize environmental impact at every stage—from design to end-of-life.
Our circular design framework is guided by the Ellen MacArthur Foundation’s Vision of a Circular Economy for Fashion. This vision promotes products made with safe, renewable, or recycled materials, used more often and for longer, and ultimately designed to be remade or recycled. At Amer Sports, we apply this through three key principles:
- Sustainable inputs — using materials that are safe, recycled and responsibly sourced;
- Product longevity — designing durable products and exploring circular business models like repair and resale; and
- Responsible end-of-life — creating products that can be reused, remade, recycled, or safely disposed of after use.
Our circular progress
Our goal is to extend product life, reduce waste, and support more responsible ways of using gear. Here’s a look at where we are today:
Group target
100 % of strategic product categories covered by LCAs by 2025.
⭢ 62% completed in 2024
All products designed in line with Circularity Policy by 2030.
⭢ Circularity policy development is ongoing, with finalization continuing into 2026.
70% of waste in own operations and at Tier 1 suppliers recycled or reused by 2030.
⭢ Own operations: 34% in 2025. Tier 1 suppliers: 39% in 2025.
Expand repair, resale, and take-back services.
⭢ Ongoing across Arc’teryx, Salomon, Wilson, Peak Performance, and Atomic.
Materials in focus
The transition to circularity starts with better material choices. In 2025, we tracked materials used in apparel and Salomon footwear and hardgoods. Here’s where we stand:
Material progress in apparel and footwear
Recycled materials used
⭢ 19.3% of total materials in 2025.
Renewable materials used
⭢ 6.5% of total materials in 2025.
Next step
⭢ Expand material reporting to encompass the full Amer Sports scope, all softgoods and hardgoods categories.
Circularity in action – brand highlights
Resale through ReGEAR™ grew 24% compared to 2024, as more guests opted for used gear. Arc’teryx also became the first outdoor brand to receive TESTEX CIRCULARITY certification, reflecting its commitment to durable design, transparent labelling, and circular product systems that keep gear in use longer.
Following its initial debut in France, in June 2026 Salomon expanded its repair service program for apparel and bags across Europe. The program enables customers to repair their Salomon products through a simple online process, helping them keep gear in use for longer instead of replacing it. The service is available in France, the UK, Germany, Spain, Italy and the Netherlands, with further rollout planned across the EMEA region.
Wilson is strengthening packaging sustainability across product categories by reducing single-use plastics, eliminating plastic sleeves from steel-shafted golf club sets, reducing premium box volume by nearly 30%, and replacing polybags with recyclable cardboard for bat component shipments. The Gen Green® Collection packaging incorporates recycled materials and water-based varnish. In Sportswear, Seamless Technology™ reduces fabric waste while improving comfort and durability.
Through smart design and material choices, Wilson is reducing its impact while continuing to deliver high-performance products.
A landmark innovation is the R&D Helium Loop Anorak, an ISPO Award-winning world-first proof of concept demonstrating that down-insulated garments can be designed for full circularity. Developed in partnership with NetPlus®, ALLIED Feather + Down, Resortecs, and PERTEX, the jacket uses Resortecs’ Smart Stitch: a heat-dissolvable thread that enables complete material separation at end of life, allowing the down and membrane to be recycled individually. Peak Performance has also verified its first truly circular products with circular.fashion.
In 2024, Atomic launched their Boot Take-Back Program at select Atomic retailers throughout Europe. This was the extension of a pilot program that first launched in 2023. Consumers turned in boots — over 6,000 in total — that were beyond repair to be recycled into post-consumer plastic that can be made into new boot shell material. This program has diverted 24 tons of waste from entering landfills.
The Atomic Renew Center, opening in Altenmarkt in 2026, will support circular solutions by enabling in-house repairs and generating insights to improve product durability.
