The Arc’teryx Backcountry Academy has been designed to encourage people to enjoy the outdoors, explore new terrain, and learn the necessary education to conquer the backcountry. The 2020 Academy program builds on its renowned list of immersive clinics with a selection of new, skills-focused offerings.
Salomon celebrates the opening of its first retail location in Munich, the Bavarian city known known as Germany’s outdoor capital and a gateway to the Alps. Munich is the perfect location to showcase Salomon’s broad assortment of footwear, winter sports equipment and apparel and gear.
Salomon unveils the concept for a new running shoe that can be fully recycled into a ski boot shell. The concept is part of the company’s Play Minded Program, which addresses its immediate and long-term commitment to operate its business in a more sustainable manner.
Arc’teryx launches a new Arc’teryx Trips program, featuring exclusive trips to wildly remote destinations around the world. The excursions are led by elite guides and centered around the main sports Arc’teryx makes products for: mountaineering, trail running, rock climbing, and hiking/trekking.
Two weeks ahead of the World Cup opening in Sölden, Atomic’s media event at the new Atomic Experience Center in Altenmarkt brougth together 100 international journalists, the Redster stars and the surprise appearance by Marcel Hirscher.