People worldwide are living longer, prioritizing health, and making more sustainable choices. These trends represent significant untapped market potential.

Our ambition is bold yet achievable: to be the best sporting goods company in the world. By 2030, we aim to reach $10+ billion in revenue.

How will we achieve this? Guided by our strategy, “Road to Win”.

Amer Sports strategy 2030: Road to Win

Growth is how we help more people live healthier, more active lives.

Our purpose — elevating the world through sport — is what brings all our brands and people together. It guides how we show up for consumers, communities, and colleagues.

Our four values — Always authentic, Better together, Committed to impact, and Driven to excellence — define the behaviors that enable us to execute our “Road to Win” strategy, which is built on five pillars:

1. Market-leading product innovation
   Providing the best products for consumers to be active and perform in their sport.
2. Softgoods acceleration & hardgoods leadership
   Scaling high-margin softgoods while sustaining leadership in hardgoods.
3. Premium omni-channel expansion
   Creating seamless and premium experiences across all channels.
4. Balanced global growth
   Expanding our presence in key markets through the epicenter strategy.
5. Operational efficiency improvement
   Driving operational excellence across the group.

The sporting goods industry remains robust, growing with people’s pursuit of health and longevity. By expanding our reach, we enable more people around the world to experience and enjoy the joy of sports.