Purpose and values
Our purpose and values unite us across brands and geographies, unlocking our collective power to grow and succeed together.
Elevating the world through sport is our purpose. From courts to slopes, from cities to mountains, and everywhere in between, we inspire people to explore and experience the joy of sports, and lead better, healthier lives.
As a global community of more than 11,000 employees, we rely on four core values: Always authentic, Better together, Committed to impact, and Driven to excellence.
Amer Sports values
Always authentic
We stay true to who we are and build trusting relationships with integrity.
Better together
We take our diverse expertise to new heights and team up to grow stronger.
Committed to impact
We play the long game, guided by respect for people and our planet.
Driven to excellence
We play fair, aim for excellence, and celebrate our wins.