Articles
Successful Garmisch weekend for Tina Weirather
Feb 6th, 2012: Place 3 in downhill, place 3 in super-G - the Garmisch debut of ATOMIC kitten Tina Weirather was successful. The ATOMIC DOUBLEDECK carried the 22-year-old Liechtensteiner to the podium for the second time in a row on the selective Kandahar 2. Junior super-G world champion Elena Curtoni (21) finished fifth, her best World Cup result so far.Read more »
Wilson Golf commits to supporting the Ricky Barnes Foundation
Feb 2nd, 2012: Ricky Barnes, PGA Tour Professional and Wilson Staff Advisory Member Establishes Charity to Support a Variety of Causes.Read more »
Victoria Azarenka wins 2012 Australian Open with WILSOn’s new Juice™ racket, becomes world no. 1 female player
Feb 1st, 2012: [CHICAGO – Jan. 28, 2012] – Twenty-two year old Belarusian Victoria Azarenka won her first ever Grand Slam title last night in Melbourne, defeating Russia’s Maria Sharapova 6-3 6-0 in the women’s singles final of the Australian Open. The dynamic showdown, gives Azarenka the WTA world No. 1 ranking – a much-deserved accolade for the player who demonstrated nothing but determination and dominance throughout the 2-set match.Read more »
Arc'teryx - 20 years of innovation
Jan 25th, 2012: In the last 20 years Arc’teryx has brought to market more real innovations than any other outdoor company.Read more »
Russian recipe
Jan 25th, 2012: Country Manager Tatiana Vetrova is developing Amer Sports’ business in a very dynamic and fast growing market, Russia.Read more »
Paul Lawrie back to his best with Wilson Golf
Dec 22nd, 2011: Former British Open champion uses FG Tour irons to break €1m barrier.Read more »
Nurturing passion and professionalism
Dec 16th, 2011: Amer Sports’ people strategy is based on the company’s strategic cornerstones. It gives the employees new career and development opportunities and nourishes engagement.Read more »
Moving towards an apparel company
Dec 16th, 2011: Accelerating the growth of softgoods has been identified as a key strategy for Amer Sports. Several apparel initiatives already existed across the brands when Amer Sports’ five strategic cornerstones were announced in September 2010, one of them being “grow faster in softgoods”.Read more »
Salomon’s Spikecross Wins Runner’s World International Editor’s Choice for Trail Shoes
Dec 12th, 2011: Salomon’s winter trail running shoe garners global accolades at the RW International Shoe Summit in NYC.Read more »
Birds Nest Project – Arc’teryx employees volunteer to produce capes for the homeless
Dec 9th, 2011: Burnaby, BC — Arc’teryx, a Canadian outdoor manufacturing company, is based in North Vancouver, one of the most affluent and environmentally conscious cities in the world. Known for its performance outerwear, Arc’teryx, through its Birds Nest Project grassroots initiative, hopes to offset some of the unkindness of winter through the distribution of more than 700 all-weather capes to the homeless and disadvantaged.Read more »
Arc’teryx supports alpS centre for climate change adaptation technologies
Dec 7th, 2011: Vancouver, B.C. – Arc’teryx just started a long-term cooperation with the R&D centre alpS (Centre for Climate Change Adaptation Technologies) in Innsbruck, Austria. Kick-Off for the sponsorship was the international Conference „Managing Alpine Future II“. Gathering intelligence from science, business, politics, culture and nongovernment-organizations, this is a platform to create impulses for sustainable development in mountain regions in times of climate change.Read more »
Arc’teryx opens new brand showcase in Europe
Nov 24th, 2011: Annecy, France — A unique opportunity to view Arc’teryx retail concepts and seasonal collections now exists in Europe. On November 14, 2011, Arc’teryx opened a showroom in Annecy, France, a short distance from Chamonix, the world capital of alpine climbing and freeride skiing and home to the ASAP show.Read more »
New channels for consumers
Nov 23rd, 2011: New online stores have been launched and the new retail concept offers customers a unique digital experience in brand stores.Read more »
Amer Sports participated in Carbon Disclosure Project
Nov 23rd, 2011: This year Amer Sports participated for the first time in Carbon Disclosure Project. Its score was 51 out of 100 which positions the company in a midrange and is a reasonable start for a first year participant.Read more »
Elias Ambühl takes top spot at the King of Style
Nov 22nd, 2011: Atomic athlete Elias Ambühl is proving to be the man to beat this season, having taken gold at three out of four of the major big air events of the season so far. Last weekend Elias grabbed his latest win at the King of Style in Stockholm. Along with Jossi’s win at the London Freeze, Elias and Atomic have swept the City Big Air Circuit this fall with a win at every event.Read more »
Elias Ambühl takes gold at the Budapest Fridge
Nov 15th, 2011: Atomic athlete Elias Ambühl notched his second win in three events at the Budapest Fridge last Saturday. Once again the Swiss freeski star managed to hold off some of the biggest names on the circuit to take the top spot.Read more »
Arc’teryx expands Whiteline for winter 2011
Nov 8th, 2011: Arc’teryx is vastly expanding their WHITELINE collection, segmenting it into different end users – a focused movement to service resort-based skiers and snowboarders as well as offering greater choice to Arc’teryx’s core backcountry market.Read more »
Next magazine wins the best redesign award in New York in the B-to-B category of the Ozzie awards
Nov 3rd, 2011: 2011 Folio: Award Winners AnnouncedRead more »
Jossi Wells takes gold at the London Freeze!
Nov 2nd, 2011: Atomic athlete Jossi Wells continues his already strong 2011/12 winter season with victory at one of the biggest inner city big air events. The London Freeze attracts riders from across the globe and is one of the most highly respected titles on the big air calendar.Read more »
Respecting the mountains
Oct 20th, 2011: Kilian Jornet is now an almost unchallenged master of mountain skiing. His skills are based on lifelong experience and a true respect for mountains.Read more »