
“Inside Amer Sports” is a new video series offering a behind-the-scenes look at the people, places, and experiences shaping Amer Sports around the world.
In this first video, we explore retail excellence in Shanghai and visit a selection of our brand stores across the city, including the Arc’teryx Museum store, Salomon flagship store in Xintiandi, Salomon Anfu Road store, Wilson Jing’An Kerry store, and Peak Performance Jing’An Kerry store.
Through conversations with our local teams and behind-the-scenes moments inside the stores, the video highlights how our brands are creating engaging, immersive, and experience-driven retail environments that bring us closer to consumers and local communities.