Leading with purpose and values: Driven to excellence

Jan 11, 2024 By Amer Sports team 1 min read
Leading with purpose and values portrait pictures of Wilhelm Kerl, Franco Fogliato, and Jutta Karlson.

We continue our video series of Amer Sports leaders sharing their thoughts and feelings on our purpose and values. You can find links to previous episodes at the bottom of this page.

Wilhelm Kerl, Chief Supply Chain Officer; Franco Fogliato, President & CEO of Salomon; and Jutta Karlsson, General Counsel, selected our Driven to excellence value as the one that resonates the most with them.

Being driven to excellence means that we are passionate about performance, while being dedicated to fair play. We embrace a winning spirit and learn from our mistakes, and we commit to quality and excellence. We play fair, ​aim for excellence, ​and celebrate ​our wins.

“We team up and combine our standalone capabilities and diversity across brands and functions. This combination forms an almost unbeatable winning formula.” –Wilhelm Kerl, Chief Supply Chain Officer, Amer Sports

“We’re inspired by our athletes that are driving and pushing the boundaries every day.” –Franco Fogliato, President & CEO, Salomon

“We may play hard, but we always play fair—as only companies who play fair can thrive in the long run.” –Jutta Karlsson, General Counsel, Amer Sports

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