Leading with purpose and values: Elevating the world through sport

Jan 17, 2024 By Amer Sports team 1 min read
Elevating the world through sport. Portrait picture of Andrew, Anu, and Victor.

This is the last part of our video series where Amer Sports leaders share their thoughts on our purpose and values. You can find links to the previous episodes at the bottom of the page. We end the series by shining a spotlight on our purpose: Elevating the world through sport.

From courts to slopes, from cities to mountains, and everywhere in between, we inspire people to explore and experience the joy of sports, ​and lead better, healthier lives. Our conviction is that sport improves physical and mental health, strengthens communities, and thus creates positive ripple effects in the world. We also create better lives through our sustainability practices and our deep respect for people and the planet.

Let’s hear more from our Chief Financial Officer Andrew Page,Vice President Communications Anu Sirkiä, and Chief Strategy Officer Victor Chen:

“It doesn’t matter what your gender, your background, or your beliefs are—the unity that sport and competition bring is something that can’t be replaced.” –Andrew Page, Chief Financial Officer, Amer Sports

“Through our stellar brands, we can offer experiences, joy of sports, and help people live healthier better lives.” –Anu Sirkiä, Vice President Communications, Amer Sports

“For me, the most exciting thing about our business is that we fulfil human beings’ dreams.”–Victor Chen, Chief Strategy Officer, Amer Sports

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