Changes in Amer Sports leadership team

Amer Sports Corporation
May 17, 2016 at 11.00 a.m.

Changes in Amer Sports leadership team

Victor Duran, Amer Sports’ SVP, Marketing and Business to Consumer and member of the Executive Board, is leaving the company to assume a new position as the CEO of Intersport International Corporation as of January 1, 2017. Michael White, Amer Sports’ Chief Sales Officer and General Manager, EMEA and Americas, is appointed Amer Sports Chief Commercial Officer with the additional responsibility for the company’s global Business to Consumer and Go to Market Marketing in addition to his current regional responsibilities. Matt Gold continues to lead the company’s APAC region as General Manager and member of the Executive Board, given the strategic importance of the region, especially China. The changes in the Executive Board are effective immediately.

Heikki Takala, President and CEO: “The consumer is today navigating and purchasing without boundaries across all channels from wholesale to brand stores to e-commerce, and we continue to evolve our strategy and re-organize ourselves to respond to the consumer’s changing habits and practices. Combining our Go to Market under one leadership will enable us to accelerate with further scale and synergies in our commercial operations.”

“Over the past six years under Victor Duran’s leadership we have transformed Amer Sports into a leading omni-channel company with world-class e-commerce and digital consumer engagement and capabilities. We thank Victor for his contributions to the company, and we wish him all the best for his new exciting career. Simultaneously, I am reassured that our new one omni-channel commercial model under Michael White’s leadership will enable us to accelerate further.”

For further information, please contact:
Heikki Takala, President and CEO, tel. +358 20 712 2510   

Nasdaq Helsinki
Main media

Amer Sports ( is a sporting goods company with internationally recognized brands including Salomon, Wilson, Atomic, Arc’teryx, Precor, Suunto and Mavic. The company’s technically advanced sports equipment, footwear and apparel improve performance and increase the enjoyment of sports and outdoor activities. The Group’s business is balanced by its broad portfolio of sports and products and a presence in all major markets. Amer Sports shares are listed on the Nasdaq Helsinki stock exchange (AMEAS).