“Sports is where I learn to really play my position, master my skills, be a great teammate, and continually adapt to the game. That has implications for life, for business, and how we show up for each other every single day.”
Carrie Ask joined Amer Sports as President & CEO of Wilson Sporting Goods on March 1, 2026. Carrie is a proven global brand CEO and C-suite executive within the apparel, retail, sports, and outdoor industry. She is recognized for building and empowering high-performing global teams and for transforming consumer experience and financial performance at fast-growing global companies including Nike, Levi Strauss, and most recently as CEO of Helly Hansen.
But what does great leadership look like to hear? And what excites her about Wilson? Watch the short video below to find out:
