Leading with purpose and values: Always authentic

Dec 07, 2023 By Amer Sports team 1 min read

Earlier this year at Amer Sports we stepped into a new chapter by introducing our renewed purpose and values.

We are now excited to launch a video series where Amer Sports leaders talk about what our purpose and values mean to them. To kick things off, we have two of our brand leaders sharing why our Always authentic value resonates with them.

Always authentic means we stay true ​to who we are ​and build trusting relationships ​with integrity. Being always authentic means that we trust each other, our actions align with our words, and that we’re truthful even when it’s difficult.

Hear what Joe Dudy, President & CEO of Wilson, and Stuart Haselden, CEO of Arc’teryx, have to say about being always authentic:

“I’ve been with Wilson for almost 30 years, and I feel like since day one, I’ve shown up every day as my authentic self.” –Joe Dudy, President & CEO, Wilson

“As I talk to folks who are not part of the company, one word that I always use to describe Arc’teryx is ‘authentic’. I recognize that as part of the Amer Sports values. “ –Stuart Haselden , CEO, Arc’teryx

Stay tuned for more videos!

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