Together with our stellar brands, we want to build a sustainability culture that will encourage all of us to think bigger, go further, and be better—to be a positive force in the world.
Peak Performance is committed to securing its business for the future and growing responsibly. In the new Sustainability Performance 2023, Peak Performance highlights their key achievements, progress in key business areas, and their initiatives and performance in sustainability.
“Designing for circularity, longevity, and ethical production is key to our ESG goals and securing our brand’s enduring legacy for future generations of shredders, hikers, bikers, and golfers.”
-Selma Jakobsson, Head of Sustainability & Quality, Peak Performance
Peak Performance’s sustainability highlights in 2023
- Introduced a new circular strategy as part of an updated long-term environmental, social and governance (ESG) strategy.
- Welcomed a new Head of Sustainability and Quality.
- Engaged with circular.fashion in a hands-on workshop where product teams integrated circular design principles into the product development process.
- Hosted a two-day Digital Supplier Summit to discuss common environmental challenges and strengthen partnerships with all suppliers.
- Launched Helium FLO, a limited-edition capsule with jackets made from leftover materials.
- Organized in-store workshops on downcycling to inspire and educate customers on prolonging the life of their garments.
- Expanded the second-hand program, WearAgains, by launching it online in Sweden and successfully introducing it in-store in Austria.
- Made advancements in the Care and Repair program, including improvements in repair and online services.
- Worked closely with Amer Sports to focus on circularity, emission reduction, and social compliance efforts.
