Following a survey with 20,000 consumers, Capital magazine declared Salomon the number 1 Sportswear Retailer, ahead of many leading global brands such as Lacoste and The North Face. The survey assessed satisfaction with 2,100 retailers in France in 140 categories based on the quality of service, staff expertise, and willingness to recommend to friends.
“We have come a long way at Salomon from ten years ago when ‘direct-to-consumer’ was just an idea,” says Pascal Clausse, Global Vice President, Salomon Direct to Consumers. “A great recognition of the global and local teams to deliver our brand values and stories, and to win at home with our 14 branded stores,” he adds.
