Last week, Wilson announced its programming around the US Open, including exclusive product drops, athlete appearances, local givebacks and more.
“With so many notable relationships across the sports landscape, Wilson is truly the ball for all regardless of sport,” says Jason Collins, Global General Manager of Wilson Racquet Sports. “One of Wilson’s most iconic official ball partnerships is with the US Open. We are so proud of our 45 years in Flushing Meadows and look forward to continuing this great tradition in 2023”.
During New York’s marquee tennis event between August 22 and September 10, Wilson will offer a wide range of new products in-store, online, and at its pop-up on the grounds at the US Open, including its latest US Open collection of racquets and accessories, as well as “Noir,” a limited edition inspired by the classic black and white film Noir era – available in Blade V8, Pro Staff V14, Ultra V4 and Clash V2.
In apparel, Wilson’s latest sportswear drop will feature on-and-off the court looks for men and women, in colorways inspired by the best of NYC tennis – tennis ball yellow, classic navy, and field green. Wilson will also offer an exclusive assortment of graphic T-shirts to commemorate the US Open and a limited-edition Billie Jean King T-shirt to celebrate the 50th anniversary of the battle of the sexes and equal prize money.
The brand’s purpose to create a better world through sport will also be paramount during the US Open. Wilson will take part in US Open Fan Week, gifting 10,000 junior rackets to local youth throughout the week and during Arthur Ashe Kids Day on August 26. Wilson’s programming will also include an elevated experience for 50 under-served children, featuring a tennis clinic with tennis pro Madison Keys and a variety of youth-focused activities around the USTA Billie Jean King National Tennis Center.
Fans can join in Wilson’s celebration by participating in its “Win with Wilson” social activation. Participants can Play and Hunt for opportunities to win tickets, products, and more around NYC in the days leading up to the main draw. For more information and official rules visit Wilson.com and follow @WilsonTennis and @Wilson on social.
