Promoting sports and exercise

Through our products we want to help people to stay healthy throughout their lives. Our focus in cooperative programs is on sports, especially with children and young people. We also support local communities and create welfare by paying taxes and salaries for employees in more than 30 countries and dividends for shareholders.

Our objective is to promote healthy lifestyles and get people moving. We work with juniors, young athletes and professional athletes and also cooperate with coaches.

Some examples:

  • Arc’teryx continues its support to the British Columbia Search and Rescue Association (BCSARA)
    Arc’teryx continues to deliver on its global commitment of supporting high-performance organizations with the announcement of three-year partnership with the British Columbia Search and Rescue Association (BCSARA).
    Under the agreement, Arc’teryx is recognized as the official outerwear sponsor for the BCSARA and will provide a range of clothing wear including soft and hard-shells, thermal underwear, gloves, and backpacks. The BCSARA represents 2,500 unpaid professional volunteers from volunteer search and rescue teams across British Columbia. In any given year, search and rescue groups across BC respond to nearly 1,300 incidents annually.
  • Amer Sports Corporation cooperates with Liike ry to increase school attendance through sports
    The goal of the cooperation is to develop primary education, gender equality, health, school attendance and increased opportunities for secondary education in Tanzania through sports. Amer Sports and LiiKe ry, a Finnish non-governmental organization, continued their sixth year of developing sports and education in Tanzania.

Over the past five years, Amer Sports has donated more than 30,000 Wilson soccer balls, basketballs, and volleyballs to more than 1,600 Tanzanian schools in Mtwara, Singida and most recently in the Lindi regions, which have been used by more than 500,000 children under the supervision of more than 10,000 LiiKe trained teachers.

  • Wilson is committed to Breast Cancer Research
    Since 1998, Wilson has proudly supported The Breast Cancer Research Foundation (BCRF), an organization dedicated to advancing the world’s most promising research to eradicate breast cancer. Over the course of this partnership, Wilson has donated more than $2.5 million.

In 2004, Wilson expanded its partnership with BCRF by launching Hope, a line of sporting goods created exclusively for women. Over time, the Company has introduced new Hope and “Pink” products to bring additional attention to this important cause, including the new CF7 (-10) DeMarini bat.

  • Salomon Jib Academy for Juniors
    The Salomon Jib Academy is a global tour of slopestyle ski events for athletes aged 16 and under. Participants ski in groups with a Salomon pro coach learning new tricks and meeting other skiers. The Jib Academy Events has been arranged in several countries.
  • Suunto’s helps people in their daily sports
    Suunto’s online sports community Movescount motivates people to track their performance in their daily sports. Movescount members can track their progress and relive their sports experiences, plan their workouts and find new places to explore by using the large number of routes other members uploaded to the community. The community offers ways to engage and learn from others and inspire others by sharing the most inspiring sport moments in the social media. can be used with or without Suunto devices, so anyone can join the community.
  • Salomon Foundation
    Since 1999, the Salomon foundation has worked to facilitate the daily lives and social and professional reintegration of athletes and mountain workers who are physically disabled due an accident or illness. It is the Salomon Foundation’s way of thanking mountain professionals and athletes for their contributions to improving sports equipment and facilitating sporting activities.
  • Amer Cultural Foundation supports UniSport to encourage students to exercise
    In 2011, Amer Cultural Foundation started its cooperation with UniSport, an organization that provides merged sports services to Helsinki and Aalto Universities in Finland. Amer Cultural Foundation supports UniSport in providing new sports services to students, to attract new participants to start exercising, rediscover the joy of sports and incorporating exercise as a part of their lifestyle helping them to stay healthy, or encourage already active participants to familiarize themselves with a new sport.

As physical inactivity levels are rising in many countries with major implications for the general health of the population worldwide (WHO Global Recommendations on Physical Activity for health, 2010), the idea behind a cooperation between Amer Cultural Foundation and UniSport is to activate students who are in a transition period in their lives (Kunto- ja terveysliikunnan VISIO 2020). These transition points can be taken into account and make an advantage when encouraging people to increase their activity levels, because regular physical activity is fundamental in preventing obesity, as well as related non-communicable diseases (WHO Global Recommendations on Physical Activity for health, 2010).

  • Wilson supports the Ricky Barnes Foundation in its work against obesity
    Wilson Golf has committed to donating $10,000 in golf equipment. The foundation focuses on golf programs for young people and helps encourage young players to get involved in their community and be active. Read more

The foundations’ mission is to promote the physical and mental wellbeing of children. They will be encouraged to develop an active lifestyle and make healthy choices to boost self-esteem and confidence. “We are excited to be a part of the launch of The Ricky Barnes Foundation,” said Tim Clarke, general manager at Wilson Golf. “We are proud to support Ricky’s vision. He is a valued member of the Wilson Staff team and we will support him in all that he does.”

  • Arc’teryx helps those in need by re-using fabric – Birds Nest Project
    Arc’teryx has a grass-roots initiative to re-use discarded fabric to aid Vancouver’s homeless. The Arc’teryx “Birds Nest Project” grew out of a search for a solution to prevent unused fabric ending up as waste. Now in its third year, this employee-led initiative is an in-house project to design, produce and distribute all-weather capes to homeless and disadvantaged people in the community.Read more
  • Arc’teryx Bird’s Nest project honored with new Ispo Social Awareness Award
    The Bird’s Nest project founded by Arc’teryx is internationally honored with the new Ispo Social AwarenessAward 2013. For the first time, the Vancouver Police Department is now distributing the waterproof Bird’s Nest capes to Vancouver’s homeless population. These capes are designed and built from highly technicalwaterproof and insulated fabrics by volunteer Arc’teryx employees to help protect some of the city’s most vulnerable citizens.

“Anything that makes use of raw materials we can no longer use for commercial production is a worthy project; this is just one example of how we are trying to keep waste out of the landfill. The project was originally inspired by a few members of the company’s research and design team and we’re excited to see it grow this year and to have the opportunity to work with the Vancouver Police Department to get the capes out to those who need them most,” says Joanne Mayzes, Manager of Corporate Social Responsibility at Arc’teryx.

  • “Precor Gives” program
    Precor has a “Precor Gives” matching donation program for its employees. Precor employees identify which charities they would like to be included in the program. The charity has to be a qualified non-profit organization. Precor will match contributions to the charity, dollar for dollar, up to $10,000.
  • Salomon Snowboards support Snowdays Foundation
    Salomon Snowboards participated in the golf event organized by Snowdays Foundation. “Golf is not our sports, but pretty ok at team uniforms”. Salomon team’s performance was sub-par, but no one looked better and the event was for a great cause. Snowdays Foundation is a Portland based non-profit dedicated to empowering local youth through snowboarding since 2004. The program reaches out to middle and high school students from challenging neighborhoods, suffering from low academic achievement, high poverty rates, and single-parent households.
  • Amer Sports supports WAU     wau-logo-viimeistelty-1x-perus_tukijoille
    Amer Sports participates in supporting a non-profit organization called WAU by donating uniforms for sports instructors. WAU dedicates to arrange sports and exercise programs to school children, making sure that all school children can afford enjoying sports and make it feasible at schools before or after lessons.
  • Amer Sports organized a matching donation plan and product donations to aid Japan 
    To relief the situation after natural disaster in Japan in March 2011 Amer Sports Corporation and its brand companies worked together to arrange aid to Japan by collecting products to donate and arranging a corporate wide matching donation plan.

The donated products were mostly apparel and footwear from Salomon, Wilson, Arc’teryx and Bonfire, and the major part of the shipments were addressed to Sendai, the area which suffered most. Amer Sports Japan was in a key role in coordinating the donations with the responsible Ministries to direct the help where mostly needed.

Additionally, Amer Sports organized a corporate wide matching donation plan giving an opportunity for all employees to help and contribute by setting up an arrangement to ensure that the contributions reach the people in need through Japanese Red Cross. Amer Sports donated as much as the personnel donated. If an employee donated a sum, Amer Sports matched this contribution to this charity, dollar for dollar, euro for euro.