Our sustainability ambition
Human actions determine the future course of our planet. Together with our stellar brands, we want to build a sustainability culture that will encourage all of us to think bigger, go further, and be better – to be a positive force in the world.
“We are not building our business for the next quarter or next year—we are building it for the next 100 years. We want to make sure that the future generations can enjoy the outdoors and fields of play the same way we can.”
—Anne Larilahti, Vice President Sustainability, Amer Sports
Nature is our greatest playground. We value the space it provides for us to enjoy sports and the outdoors. To enable that tomorrow calls for a meaningful change in the way we work today. At Amer Sports, we have a special role in enabling more sustainable lifestyles and mindful consumption. Sustainability drives all our operations, from single product design to the entire supply chain.
We care for and promote the well-being of our employees, everyone who works in our supply chain, and our customers.
If you cannot see the below video, you can watch it here: Sustainability at Amer Sports.
Amer Sports joined the UN Global Compact – the world’s largest voluntary corporate sustainability initiative – and committed to responsible business practices in accordance with its ten principles, covering human rights, labor, the environment, and anti-corruption, as well as advancing societal goals.
Amer Sports sustainability strategy focuses on four key SDGs that are the most relevant for us: Good health and well-being Climate action, Responsible Consumption and production, and Decent work and Economic growth.
Our strategy guides our commitments and vision
Our strategy guides our commitment to sustainability and supports our vision to become the global leader in premium sports and outdoor brands. We continuously update our targets, engaging our brands, Group functions, and stakeholders.
Underpinning our approach to sustainability is our double materiality assessment, where we have defined sustainability topics material to us by evaluating sustainability related impacts, risks, and opportunities. The assessment included two perspectives, impact and financial materiality: We considered what are the positive and negative impacts our business has on people and the environment, and what are the sustainability-related risks and opportunities that can have financial impact on our business.
We believe in the power of sports and exercise to improve physical and mental health. As members of the World Federation of Sporting Goods Industries (WFSGI), we collaborate with the WHO to promote physical activity and community sports.
We are committed to reducing emissions in line with the Science Based Targets initiative (SBTi). All our brands are focused on finding ways to reduce emissions while protecting our growth strategy. In 2024, we conducted a climate scenario analysis aligned with Task Force on Climate-Related Financial Disclosures (TCFD) recommendations to inform our strategy and risk management. We will implement a strategic climate program for coordinated action across our company.
Our circular practices aim to reduce environmental impacts. In 2023, we began developing the Amer Sports Circularity Policy, focusing on design, innovation, and waste reduction, to be completed in 2024. In 2023, we also completed a human rights impact assessment to enhance social responsibility and ethical practices. As a member of the Fair Labor Association (FLA), we are committed to improving workers’ lives and combating abusive labor practices.
To build a sustainability culture, we will implement a comprehensive training program for all employees, with targeted modules on circularity and human rights. Our sustainability professionals work together to ensure that we are utilizing the power of our collective—so that the great knowledge and work being done across our brands is leveraged throughout Amer Sports.
Our approach to taxation matters
We act ethically, with integrity, and with transparency in all business dealings. We also maintain effective systems and controls to ensure that we consistently apply the relevant laws, regulations, and best practices in all our decision-making.
Brand sustainability strategies
In 2021, Arc’teryx declared that “waste is a problem we must solve collectively”, and the brand has since scaled its circular initiatives under ReBIRDTM to keep gear in play and out of landfill. Arc’teryx believes that the mountains are transformative—offering new experiences, perspectives, and ideas. The brand is passionate about enabling greater access to the places we love.
Committed to Truth and Reconciliation, Arc’teryx is humbled to support and advocate in partnership with Indigenous-led organizations and leaders as they create learning with Indigenous knowledge holders and provide education on equitable access and representation within outdoor spaces.
Crucially, Salomon has pledged to reduce its Scope 1 and 2 greenhouse gas emissions 50% and Scope 3 GHG emissions 30% by 2030 and to design 100% of its products on the principles of the circular economy by 2025.
Wilson has begun to calculate all its Scope 1, 2, and 3 emissions and will use 2022 as the baseline for reducing their environmental footprint. Wilson also plans to perform lifecycle assessments (LCA) for all key products. LCAs will help the company assess the environmental impacts associated with all stages of a product’s life.
Wilson’s Sustainability Director is responsible for setting the ESG (environmental, social, governance) framework and strategy, managing ESG topics, and driving multi-year sustainability goals. Wilson’s framework will align with the United Nations Sustainable Development Goals (SDGs), the United Nations Global Compact’s principles-based approach to doing business, and the Paris Agreement’s global framework.
Peak Performance is committed to sustainability business and has updated its strategy in line with its sustainability goals and new compliance requirements. Together with Amer Sports, the brand is committed to set near- and long-term emission reduction targets in line with science-based net-zero with the Science Based Targets initiative (SBTi).
The brand is transitioning from a linear business model to a circular one with the goal of being a fully circular business by 2030. The main strategic focus remains on extending the lifespan of its products. Peak Performance has made strides with initiatives like Care and Repair and WearAgains online and in stores. The next move is refining the criteria for circular design and enabling recycling.
Discover more in Peak Performance’s Sustainability Performance 2023
Secondly, Atomic drives innovation for sustainable performance by embedding sustainability into their data-driven design processes, extending product lifespans through effective repairs, and incorporating more recycled materials. By leveraging world-leading ski manufacturing capabilities, Atomic strives to create the world’s most sustainable ski and boot production. Lastly, Atomic’s collaboration for mass movement involves hosting an annual Ski Industry’s Climate Summit and engaging and educating their athlete network.
Details of the extensive strategy can be found in Atomic’s annual Impact Statement.
