Community engagement

Atomic friendship

Amer Sports brands are constantly enhancing the consumer experience and creating thriving communities. They play an important role in increasing the quality of life within sports communities globally. These communities are where our products come alive.

Community engagement has been recognized as a key social sustainability topic for Amer Sports, and our brands have a long history of supporting communities around the world. Read more about how our brands give back to these communities:

In 2022, Arc’teryx met its goal to support BIPOC leadership and representation in the outdoors through supporting 60% BIPOC-led organizations through the annual Arc’teryx Community Grant Program. Arc’teryx is proud to support the work of grassroots organizations across the globe, working to create a more diverse and inclusive outdoor space for all. Organizations supported by the Arc’teryx Community Grant Program and strategic partnerships include: Brown Girl Outdoor World, Colour the Trails, Indigenous Life and Sport Academy.
Arc’teryx is committed to the principles of Truth and Reconciliation, centring Indigenous knowledge, leadership, and ways of knowing as the original stewards and guardians of the mountains and places we love. In 2023, Arc’teryx will close its Canadian stores to mark the National Day for Truth and Reconciliation, creating space for staff and communities to engage in shared learning and cultural experiences.  
Salomon has long been known for its collaborations with athletes and its connections to local communities. The brand is committed to having a positive impact on its local communities and partners. Among the broad variety of different associations and initiatives, Salomon maintains a special focus on improving mountain safety, aiding diversity and inclusion, and facilitating stakeholder dialogue with professional industry organizations, in addition to school collaboration and philanthropic actions.
The Salomon Foundation

Since the beginning, the Salomon brand has shared its values with those who have dedicated their lives to playing in the mountains—guides, ski instructors, ski patrollers, and others in the mountaineering and skiing industries.
The Salomon Foundation was created in March 1999 with the goal of helping mountain professionals and competitors in need. While synonymous with fun moments and achievements in the sun and snow, the mountains can also be dangerous and unpredictable, catching even the best mountain professionals off-guard. Each year, several professionals are victims of serious accidents that prevent them from pursuing their passion for the mountains.
For Salomon, supporting the Foundation is a way of affirming its solidarity with the environment and the mountain community by providing financial assistance and moral support to these victims. The mission of the Salomon Foundation is to facilitate daily life and to help the social and professional reintegration of riders and mountain professionals who are physically disabled as a result of an accident or a disease.
Peak Performance  
The Trailblazer Program 
Research shows that women are underrepresented in mountain sports and outdoor activities. In an effort to help remove barriers to participation, inspire more women to explore the outdoors, and make way for more female role models in the industry, Peak Performance launched the Trailblazer Program in March 2023. 
The program was born out of an urge to help increase female participation in outdoor activities by supporting projects that inspire women to explore the outdoors by, for example, getting more women together through grassroots initiatives. Peak Performance has committed to several projects across Germany, Sweden, Austria, and Switzerland. Each project will receive up to 8,000 euros in value to realize ideas and dreams, with the ambition to close the gender gap in the outdoors. 

Human Bridge & Peak Performance

Human Bridge is an organization that specializes in the supply of medical equipment. The organization collects, repairs, and distributes medical supplies and disability equipment, mainly to countries in Africa and Eastern Europe. Furthermore, textiles such as clothing and footwear are collected and distributed as direct aid, or to generate revenue for various aid projects. Peak Performance frequently collects clothes and leftover fabric from its headquarters to support Human Bridge in its mission.
As a global partner of Protect our Winters (POW), Atomic works with the organization to raise awareness about the impact of climate change on winter sports and to advocate for political action. The partnership allows Atomic and POW to amplify their respective voices in the fight against climate change. 

With the Juniors To Champions program, Atomic is elevating its youth talent support to a higher level. While equipment support already covers comprehensive services ranging from equipment packages and setup advice to tuning and boot fitting, Atomic also offers coaching and workshops to young racers.