As a part of their ongoing sustainability work, Peak Performance has launched WearAgains, a new second-hand concept with garments collected from 1–35 years back in time.
The first WearAgains shop-in-shop opened on June 23, 2021 in the brand’s flagship store on Biblioteksgatan 18 in Stockholm, Sweden. The project will be pilot-tested during the summer, with the goal of expanding this fall.
“For the past 35 years, our goal has been to design clothes that last over time, which is why it is not entirely uncommon to occasionally see an old Peak Performance jacket from the eighties out on the streets. With WearAgains, we will collect garments from decades past under one roof and give new life to garments that have the potential to last for at least another decade,” says Sara Molnar, CEO of Peak Performance.
Do you live near Stockholm and have old Peak Performance garments in your closet that needs a new owner? Swing by the Peak Performance store and hand it in for a voucher.
Read more on Peakperformance.com.
