Amer Sports accelerates in Softgoods by acquiring the iconic brand Peak Performance

Amer Sports Corporation
April 30, 2018 at 9:07 a.m.

Amer Sports accelerates in Softgoods by acquiring the iconic brand Peak Performance

Amer Sports Corporation has acquired all the shares and related businesses of Peak Performance AB from the Danish fashion company IC Group. Based in Stockholm, Sweden, Peak Performance is a leading premium sports fashion brand with net sales of DKK 1,079 million (approx. EUR 145 million) and EBIT of DKK 123 million (approx. EUR 16.5 million) in the last 12 months. As a result of the transaction, the approximately 300 Peak Performance employees will become part of the Amer Sports Group.

The acquisition price is DKK 1,900 million (approx. EUR 255 million), and the transaction will be financed by Amer Sports’ cash reserve and committed bank financing. The closing of the acquisition is expected during the summer 2018, subject to customary regulatory approvals. The acquisition is expected to deliver over EUR 10 million in annual synergies to be realized in full over the next few years. The acquisition will have a minor positive impact on Amer Sports’ 2018 financial results, subject to final timing of the closing.

Peak Performance has a strong presence in the North and Central European markets, and the brand is also highly recognized outside of Europe. Peak Performance has evolved from its skiwear heritage to a balanced sportswear brand with year-around offering, capitalizing on the performance inspired fashion culture with strong global market growth. More than 40% of the brand’s sales is womenswear and approximately 45% is direct to consumer.

“In line with our strategy, we accelerate in Softgoods and Direct to Consumer by acquiring Peak Performance, the iconic Swedish premium performance outerwear and streetwear brand. Peak Performance is distinctively positioned versus our current brand portfolio and it has a strong relevancy in sports fashion, and moreover a significant share of sales in womenswear and direct to consumer. With this acquisition, we take another important step toward our longer term target of bypassing EUR 1.5 billion sales in Softgoods”, comments Heikki Takala, President and CEO of Amer Sports.

Amer Sports has been advised by SEB Corporate Finance, as financial advisor, and Accura, as legal advisor, in the transaction.

Amer Sports will arrange a conference call for investors, analysts and media to be held today at 2:00 p.m. Finnish time. To participate, please call +44 20 7572 1187 or +49 69 2222 4998, pin 44488344#.

The conference can also be followed live via

A replay of the conference call will be available later. The replay number is +44 (0)20 3426 2807 or +49 (0)69 2222 33985, conference number 696960#.

Further information about Peak Performance:

IC Group A/S is a Danish listed group formed in 2001 by the merger of Carli Gry International A/S and InWear Group A/S. As a portfolio company, IC Group creates value through an active ownership of brands within the Premium segment. Full-year revenue amounted to DKK 2.7 billion in 2016/17, and with more than 1,000 employees, the Group is among the largest clothing companies in the Nordic region.

For further information, please contact:
Heikki Takala, President and CEO, tel. +358 20 712 2510
Jussi Siitonen, CFO, tel. +358 20 712 2511
Samppa Seppälä, Director, Corporate Communications and IR, tel. +358 50 568 0533

Nasdaq Helsinki
Main media

Amer Sports ( is a sporting goods company with internationally recognized brands including Salomon, Wilson, Atomic, Arc’teryx, Mavic, Suunto and Precor. The company’s technically advanced sports equipment, footwear and apparel improve performance and increase the enjoyment of sports and outdoor activities. The Group’s business is balanced by its broad portfolio of sports and products and a presence in all major markets. Amer Sports shares are listed on the Nasdaq Helsinki stock exchange (AMEAS).