Amer Sports strategy
Our strategy is based on sports, leisure-time activities and well-being. Rising standards of living, the greater leisure-time people now enjoy, and growing awareness of the importance of physical and mental health open up future growth potential for the sports equipment industry.
In addition to profitable organic growth, we are focused on finding and effectively harnessing synergy benefits as well as cooperation within our Group.
The consolidation of the sporting goods industry continues. Our ambition is to make the Amer Sports product portfolio stronger and improve our strategic position by acquiring companies that fit within our chosen business strategy and strengthen our company as a whole.
Global brands
Our operations are based on strong global brands. Our major brands are
Balanced sports portfolio
Amer Sports provides equipment and products for a large variety of sports - winter and summer; indoor and outdoor; individual and team; covering the core sports of the industry.Our broad portfolio of sports makes us a year-round, full-service supplier, making it easier for us to establish lasting business relationships within the industry. Moreover, our wide range of sports and global presence across all markets balance the Amer Sports business as the seasons turn and the popularity of individual sports fluctuate.
Game improvement products
We are specialists in all of our selected sports. We design and manufacture the industry's best products. Successful R&D is an important part of our business. We continuously roll out technologically-advanced game improvement products that meet consumer needs. The expertise and experience of top athletes are the cornerstone of our product development. Collaboration with raw material suppliers also generates new types of solutions for our sports equipment.Customer service and supply chain management
Our company-wide sales, logistics, Asian sourcing and IT functions help us operate cost-effectively. We are focused on using our collective know-how to bolster our shared platforms, deepen our understanding of consumer purchasing behavior, and improve our product development and innovation processes.
Our portfolio of brands is supported by a strong supply chain that guarantees our customers first-rate service in all product categories and market segments. Our comprehensive sales and distribution network enables us to bring new products to market simultaneously world-wide.
We continuously develop our operations in collaboration with our partners. We offer the right products and services to ensure optimal efficiency in the sell-through of products from retail to the consumer. Our experts serve the whole spectrum of sports retailers, from specialist stores to large chains.
Effective supply chain management also enables us to boost profitability and improve working capital efficiency.